Anyone who has their ecommerce store built on Magento knows the struggle of how much it takes to create a smooth and high-performing user interface and experience. For sure, Magento is one of the most powerful eCommerce platforms, but it’s a bit complex. But, this notion seems to have changed since Magento 2’s Hyva Theme was launched. It introduces solutions to counter the speed and performance issues that Magento has previously faced. In this blog post, we will talk about:
- What is the Hyvä theme for the Magento theme?
- What are the features available in the Hyvä theme?
- How does Hyvä allow you to create a user-friendly interface and checkout?
- Is Hyvä free? If not, how much will it cost around?
What is the Magento Hyva Theme for Magento 2?
Hyvä is a lightweight frontend theme designed to eliminate the performance issues in the existing Magento frontend themes like Luma. It does so by minimalizing the complexity of the platform which eventually leads to smoother and faster functioning of the user interface. In this innovative technology, there is less JavaScript code, the layout is simplified, and dependencies on third-party libraries have been reduced. This results in higher efficiency due to the streamlined structure.
More than 400 online stores in the United States use the Hyvä theme, demonstrating how quickly ecommerce has adapted to this technology to offer customers a seamless shopping experience.
Features in Hyva Theme of Magento 2
Let’s look at some key features that make Hyvä a better theme:
1. Clean Code
The codebase is well organized. This translates into better customization and extensibility as per specific requirements. Using the Hyvä theme, you can scale your ecommerce operations easily.
2. Optimized Performance
Due to a simpler code base, there is efficiency in resource management and lesser load on the server, which means lower bandwidth consumption. All this ultimately boosts the website’s speed and responsiveness.
3. Innovative Design Flexibility
Hyvä theme includes intuive designing elements that can be used to create a better user experience. These elements are carefully curated to ensure ease of use and intuitive interaction, from navigation to product displays.
4. Integration Capabilities
Hyvä theme offers compatibility with payment gateways, marketing tools, shipping solutions and other kinds of integrations that are essential for an ecommerce store. It allows you to deliver a high-performing customer experience through rich features and functionalities.
5. Responsive Design
Hyvä theme is developed with a responsive design approach. In simple terms, with the Hyvä theme, your website’s storefront will adapt to all kinds of screen sizes and devices.
6. Customizability
Hyvä theme allows you to personalize your store’s aesthetics to match your branding style. There are various kinds of customizable layouts, typography settings and color schemes available.
How Does the Hyva Theme Allow You to Create A Good Customer Experience?
There are various aspects that have been improved in Magento with the Introduction of Hyvä. Let’s discuss them all one by one:
Speed and Performance
Speed and performance are two important ecommerce factors. Hvyä is greatly hyped for offering lightning-fast loading speed. Let’s understand how it works.
Hyvä themes are built from scratch. It’s not based on the existing theme code of Magento. This is because the existing codebase consists of complex Javascript libraries that greatly impact website performance. It barely uses the core Magento templating system. Hyvä’s model uses lightweight frameworks that include Tailwind CSS and AlpineJS. So, if you are going to choose the Magento Hyvä theme development, you are going to require less code work, time and resources as compared to traditional Magento themes.
Design Flexibility
With Magento’s traditional themes, you get pre-designed website elements that allow for limited customization. However, this is not the case if you choose to switch to the Hyvä theme.
As we discussed above, Magento is built from scratch, and it does not include anything that was previously present in Magento’s other themes. So, there isn’t any theme interface, you have the complete flexibility to get your store designed in the way you want. This may sound like a disadvantage just think about it: you can get your website designed in the way you want as per your branding, as unique as your idea and not generic. But here is a catch. Hyvä also consists of a UI library where you get the pre-designed & ready-to-use interface elements that can be easily used in the theme. Using these pre-built elements, you can save time and still bring a personalized touch. You get access to these elements free of cost if you purchase the theme.
Mobile-responsive
As an ecommerce business owner, it’s very important to have a responsive website that works seamlessly on all devices, especially mobile phones. People are more likely to make purchases on their mobile rather than on any other device. In 2021, almost 1/3 of users in the U.S. made purchases through their mobile each week. Hyva’s theme is based on the mobile-first approach. A “mobile-first” approach is all about starting the designing proces with the mobile version, then scaling up for larger screens and not the other way around. This is considered better because when developers focus on mobile screens, they first work on the essential content parts and user experience that can seamlessly scale well to larger devices. This leads to improved usability across all platforms, saving you time and money.
Custom Checkout
As a business owner, you know you just don’t need the customization solely for the storefront but also for the checkout. Research demonstrates that nearly 70% of shoppers who add an item to their online cart abandon the purchase at the checkout process. Top reasons? It can be forced account creation, limited payment options, security concerns, complex or confusing checkout process with too many steps, website performance issues, etc. Half of them can be fixed with custom checkout. Hyvä allows you to do that. Be it regarding popular payment methods, shipping methods, or new feature integrations; the Hyvä theme lets you design the checkout as per your business needs. You can make the checkout process simple, secure and personalized easily with the Hyvä theme.
Hyva Theme vs Traditional Magento Themes
We have already learned all the crucial details that set Hyva apart from the traditional Magento. Here is a recapitulated version for a quick look:
| Feature | Hyvä | Luma | PWA Studio |
|---|---|---|---|
| Performance | Excellent (Lightweight, optimized for speed) | It can be slow, requires optimization | Excellent (PWA technology offers high performance) |
| Developer Experience | Superior (Modern tools, streamlined workflow) | It can be complex, legacy codebase | Excellent (Modern JavaScript framework) |
| Customization | Highly customizable (Flexible, modular approach) | Limited customization options | Highly customizable (JavaScript-based) |
| Technology | Tailwind CSS, Alpine.js, Magewire | Older technologies (jQuery, KnockoutJS) | React, GraphQL |
| Cost | Requires a license fee | Free with Magento | Requires development expertise and potentially higher costs |
| SEO | Strong SEO focus | It can require more SEO optimization | Strong SEO focus |
Is Hyva Theme Free?
No, the Hyvä theme is not free. It requires a one-time purchase of a license. There is a 30-day money-back guarantee offered on licenses. The license fee is €1,000. The license also includes lifetime access to updates and support.
Hyva Theme Community
It’s very important to choose an e-commerce platform that has a strong community presence to provide you valuable support, access to key trends, updates and knowledge, custom integrations and even a potential customer base through user forums or active user groups, etc. Engaging with the community helps you keep up with marketing strategies, industry standards and best practices. Moreover, you can also build connections with merchants within the community to form partnerships and collaborations.
An active and large community signals that the platform will rapidly be maintained and ensure it remains compatible with future updates. Hyvä has its own “Slack community” centred around a dedicated workspace where Magento merchants, designers and developers share knowledge.
How Can You Get Access to The Hyva Community?
Upon purchasing the Hyvä theme, you will be invited to the Slack community. There, you can interact with the Hyva enterprise developers and team. Once you are part of the community, you can access the support resources, documentation, etc.
Hire Hyva Developers
Kinex Media is a Hyvä bronze partner dedicated to helping B2B and B2C business optimize their website performance. Whether you need a faster launch, improved speed performance, responsive design, a high level of customization, or extensibility, we can help you with everything.