We all know social media can be used to promote brands. However, it’s not everyone’s cup of tea. If you are also planning to start Facebook marketing, make sure to follow the proven tips given in this blog post.
Create a Posting Schedule
The top reason why social media marketing does not fetch results for many is they start without a plan. Resultantly, their posts often fail to address the needs of the audience. Make sure you are not making the same mistake. Always begin with a proper schedule, which is basically a roadmap for facebook marketing strategy.
Here is what your posting plan will involve:
Your Goals: What do you want to achieve with your Facebook posts in a given time period? For example, brand awareness, increased engagement, or drive traffic to your website.
Understand your audience: Identify your target audience, see where and when they are most active (using analytical tools), and what types of content they engage with the most.
When to post and how often: Considering the algorithm of platforms, make decisions about how frequently you need to post. Aim for consistency.
Best Time to Post on Facebook
Generally, the best time to post on Facebook is regarded as given below:
Monday: 9 am – 11 am
Tuesday: 1 pm – 3 pm
Wednesday: 7 pm – 9 pm
Thursday: 9 am -11 am
Friday: 1 pm – 3 pm.
Saturday: 10 am – 12 pm
Sunday: 7 pm – 9 pm
Content Calendar: Create diverse content formats (inclusive of images, polls, live streams). Plan content themes and topics that align with your niche and goals. Use a calendar or tool to schedule the posts in advance.
You can also use Facebook’s recommended times, which are based on follower activity and enable you to post at the optimal times.
Performance monitoring: This includes monitoring your performance and adapting strategies based on the insights gained. You should also respond quickly to comments and messages.
Keep Your Messages Brief
The simpler and snappier your copy, the less cluttered it will feel and the more likely the reader will understand your message. Audiences do not find long-form content appealing as they barely find time for it. If you have links in your message, consider using Facebook’s link preview.
Here is an example to take inspiration from:
Make It Catchy
Take advantage of visuals to hold the viewer’s attention. Using appealing and dynamic visuals in your posts can significantly create a strong branding essence in your content. This can help readers understand you are authentic and trustworthy. You can integrate the definitive identity by keeping the colour scheme, font and logo consistent in all your posts. Be it infographic, GIF or any video, ensure there is uniformity in the brand voice.
Invest Time In Facebook Groups
Facebook Group already functions based on audience interactions. Even the new Facebook algorithms are all about purposeful conversations. This emphasises that you can pretty much leverage this marketing tactic to encourage your audience to interact with your brand. Alongside, you should consistently look out for more ways or features that can help you gain major customer insights.
Call them out with Compelling CTAs
Be crystal clear about the placement of call-to-actions so it’s not hard for your audience to find them. The general idea is to keep them after what you users find interesting and engaging. Suppose you have created a post, giving a CTA just after it is like offering the next step with compelling words. This tells viewers which direction to go next. Take a look at how Shoppers Stop does it perfectly.
Don’t be overly formal
Be casual with your tone after all it’s social media. Your posts should have an appropriate proportion of promotion and message. If you are not sure about the right proportion you can go by the 1/3 rule.
According to this rule:
Decide Your Posting Frequency
According to Hubspot, ideally, you should post 1 to 2 times a day. However, if you have more than 10k followers, you can boost your click rate by increasing the frequency of posting. Post during the times when your audience is active, experiment with frequencies to check when you get more engagement.
Smart Publishing
It is a feature that is available only for large-scale organisations. With Smart Publishing, you can schedule and optimize your posts. For instance, when Facebook finds some popular content on the site, it will automatically show the content in the audience’s news feeds. All your popular content can go viral through this feature.
Be the First to Update on Industry News
While there is a common debate around the best posting times, the answer is to take advantage of the opportunity. In the world of social media, timeliness means staying on top by offering the freshest news or getting involved in recently triggered events. These could be regarding festivals, incidents, or trending challenges.
Leveraging this type of content, you can create stuff people want to see.
McDonald and Pillsbury can be taken as great examples as we all remember how they created a lot of buzz by participating in the ALS Ice Bucket Challenge.
Use Hashtags
Hashtags can significantly optimize your Facebook post. Hashtags help you categorise your content and make your posts easy to find for the users, boosting your organic reach considerably.
Create Fun out of Daily Life Situations
People like to like, share, and comment on the posts that they find highly relatable. To achieve this, all you have to do is think like how big brands think.
Add Keywords In Facebook Post Descriptions
Since the Facebook posts are searchable, it would help if you add keywords. It would increase the occurrence chances of your post.
For Example: You sell shampoo. Your possible keywords will be –
How to use dry shampoo, best shampoo and conditioner, best-smelling shampoo and conditioner, best shampoo for oily hair
You can include such keywords in Facebook post descriptions –
No One Will Tell You – ‘How to Use Dry Shampoo?’
Best Shampoo and Conditioner For Your Hair Care Needs
Coz Fragrance Matters – Best smelling shampoo and conditioner
No More Cribbing – Try The Best Shampoo For Oily Hair
Interest Targeting
Facebook Ad sets can now be targeted based on several factors. One of these is Interest Targeting. You can do geographical targeting using predefined values, e.g., the country “Canada” and the city “Vancouver.”
When you post the ad to your page, you can select “targeting” and decide who would be able to see your posts. You cannot automatically make the posts reach more interested people, but with some extra edge over the insights, you can develop more innovative ways to enhance your engagement.
In addition to these, you can use the following plugins to attain better reachability:
- AdEspresso by Hootsuite
- Adroll
- AdSpringr
- Adstage
- Adstage Driftrock
- Hootsuite Ads
Post Idea Types For Even Better Performance
Now that you have learned about how to optimize your posts let’s take a step further to understand what you can do on social media to achieve your goals:
Asking Questions
Engagement is simply your audience interacting with you, showing their interest in your brand. So, what is the easiest way to trigger it? Well, try asking a question and watch your audience get involved in no time. Be sure to post the question that goes along with your brand image. Here is how Baskin Robbins did it:
Tutorials
Tutorials are another great way to boost engagement. Create quick “How to” videos to educate your audience about something. It could be anything related to your niche from folding laundry to building an online store.
People find this type of content extremely helpful.
Being a marketer, you might have experienced Neil Patel flooding your feed with such content.
Leverage User Generated Content
If people are openly sharing your content or creating content around your business, you have already achieved many of your marketing goals. You can use the content generated by these users as social proof to establish your authority.
You cannot learn this better from anyone else than GoPro. You can easily find UGC at their Facebook page, winning trust of people effortlessly.
Run Contests
Run contests or giveaways to improve the chances of getting your audience’s attention. According to Hubspot, contests can boost the chances of engagement by 34%.
Big brands like KFC encourage their customers to participate in contests and stay up to date with channel for perks.
You can also ask your audience to tag their friends or share your post with friends to enhance post reach.
FAQs
- How do I enhance my reach on my posts?
You can improve your facebook posts’ reach by tapping into audience insights, refining content based on outcomes and blending your organic efforts with Facebook paid advertising.
- How do I get more likes?
Create content that people find shareable. Usually, short, easy to read content, relatable content is more likely to receive likes.
- What are don’ts for Facebook posts?
- Avoid using insensitive content.
- Don’t ignore your brand’s image and values while curating content.
- Don’t overuse hashtags.
- Don’t post too often.
- Don’t excessively self-promote.
- What is the first step to creating Facebook posts?
You should begin with making a proper plan to fall for distractions and stay on the right path all along.