{"id":9980,"date":"2015-02-03T07:16:19","date_gmt":"2015-02-03T12:16:19","guid":{"rendered":"https:\/\/www.kinexmedia.ca\/?p=9980"},"modified":"2024-10-08T06:56:46","modified_gmt":"2024-10-08T10:56:46","slug":"are-you-doing-adwords-wrong-make-it-right","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/are-you-doing-adwords-wrong-make-it-right\/","title":{"rendered":"How To Unlock The Potential Of Google Ad Campaigns?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">65% of people tend to click on Google ads when making purchases. Because of this, the majority of businesses are investing in <a href=\"https:\/\/www.kinexmedia.com\/blog\/what-is-google-ads-and-how-does-it-work\/\">Google ads<\/a>. After experiencing the results, businesses include Google ads Campaigns in their long-term marketing strategy. Thousands of people rely on Google AdWords because it has something for every business. Besides, it&#8217;s difficult to escape the temptation of its instantaneous nature. Spend $1 today and experience outcomes worth $20. Be it startups or large-scale businesses; every business wants to get leveraged with the benefits of Google Adwords, here is why &#8211;\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3>Humongous Reach<\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As per Internet Live Stats, &#8220;Nearly 8.5 Billion searches are made every day on Google.&#8221; This highlights the opportunities to reach more people and convince them to make purchases.\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3>Every Keyword Has A Scope<\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Whether you invest in generic or <a href=\"https:\/\/www.kinexmedia.com\/blog\/how-to-get-organic-traffic-to-your-website\/\">long-tail keywords<\/a>, you&#8217;ll gain something from it.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51200\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/long-tail-keywords.jpg\" alt=\"long-tail-keywords\" width=\"700\" height=\"373\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/long-tail-keywords.jpg 700w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/long-tail-keywords-188x100.jpg 188w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Not Annoying Or Irritating<\/strong>\u00a0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Google ads can\u2019t be categorized as \u2018Annoying or Interruptive Ads\u2019. People willingly click on such ads.\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">\n<h3><strong>Under Full Control<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">PPC experts are particularly fascinated by Google Adwords as these can be kept under complete control.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51201\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/google-adwords-is-like-wand.jpg\" alt=\"google-adwords-is-like-wand\" width=\"700\" height=\"406\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/google-adwords-is-like-wand.jpg 700w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/google-adwords-is-like-wand-172x100.jpg 172w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">\n<h3><strong>Every Budget Is Justifiable\u00a0<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">No matter what budget you\u2019re putting on a table, a suitable strategy can make every budget justifiable. For example, by investing $5, you can receive outcomes worth $5 to $25.\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">\n<h3><strong>Quicker Than SEO\u00a0<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">SEO demands at least six months to showcase results. It\u2019s difficult for businessmen who offer seasonal goods and services. In such a scenario, PPC is the perfect marketing strategy.\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">\n<h3><strong>Brand Awareness<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A compelling ad copy and rightly targeted keywords can make your ad rank on the 1s page of SERP. This way, you can also get recognized by people searching for similar services.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51202\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/did-you-know-cpc.jpg\" alt=\"did-you-know-cpc\" width=\"700\" height=\"281\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/did-you-know-cpc.jpg 700w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/did-you-know-cpc-212x85.jpg 212w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Tips To Improve Google Marketing Campaign<\/strong><br \/>\n<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A perfectly crafted google ads strategy delivers positive <a href=\"https:\/\/www.kinexmedia.com\/blog\/improve-roi-from-social-media\/\">returns on investment<\/a>. Besides, it keeps the flow of new customers and helps you retain the old ones. But the question is, \u201cHow to frame a perfectly crafted Google Ads Strategy?\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51203\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/create-a-successful-ad-campaign.jpg\" alt=\"create-a-successful-ad-campaign\" width=\"700\" height=\"574\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/create-a-successful-ad-campaign.jpg 700w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/create-a-successful-ad-campaign-122x100.jpg 122w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<ul>\n<li style=\"text-align: justify;\">\n<h3><strong>Lower Cost Per Click <\/strong><\/h3>\n<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Choose Keywords Wisely &#8211;\u00a0<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Many SEO executives underrate the importance of filtering the right keywords. They merely filter out the keywords based on search volume and keyword difficulty. But this is the wrong way to select keywords. Instead, keywords must be chosen, keeping the search intent in mind.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Quality Of Your Add &#8211;<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The quality of ad copy matters a lot. As it\u2019s not only you who offers the particular product or service. There are many. Each of them creates an ad copy. The one who has created the best ad copy wins.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Exclude Being Showing For Negative Keywords\u00a0<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Including negative keywords in the list matters a lot. Otherwise, you may appear for keywords you want to avoid ranking for. It\u2019ll help to decrease CPC.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong>Keyword Research\u00a0<\/strong><\/h3>\n<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Look For LSI Versions Of Focus Keyword\u00a0<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">SEMrush, ahrefs, or Google Keyword Planner can only help you find Focus keywords. But we\u2019ve to make efforts on our own to find LSI versions or derivatives of the focus keyword.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>For example:<\/b><span style=\"font-weight: 400;\"> The focus keyword is \u2018Sandwich Maker\u2019. The LSI versions could be &#8211;\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">4 slice sandwich maker<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">hot sandwich maker<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Which brand is best for sandwich makers?\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kmart sandwich maker<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51204\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/how-to-find-lsi-versions.png\" alt=\"how-to-find-lsi-versions\" width=\"700\" height=\"844\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/how-to-find-lsi-versions.png 700w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/how-to-find-lsi-versions-83x100.png 83w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong>Dedicated Landing Pages\u00a0<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A PPC expert makes it sure to create separate landing pages for the relevant keywords.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51205\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/good-landing-page-checklist.jpg\" alt=\"good-landing-page-checklist\" width=\"700\" height=\"342\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/good-landing-page-checklist.jpg 700w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/good-landing-page-checklist-205x100.jpg 205w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.kinexmedia.com\/blog\/how-to-optimize-content-for-better-seo\/\">content<\/a> of the landing pages should be simple but creative and easy to read. The graphics shouldn\u2019t be taken from stock photos. It will help if you provide a better understanding through personalized graphics and screenshots.\u00a0<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Check SEO Score<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Do not put your whole time and energy into making landing pages creative; also leverage some efforts in making them SEO friendly. Whenever you pass signals to Google that you want to rank for a specific keyword, Google tends to check your landing page first. If it is SEO-friendly, Google will get a good score and probably rank it on the first page.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51206\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/if-your-landing-page-has-a-good-score.jpg\" alt=\"if-your-landing-page-has-a-good-score\" width=\"700\" height=\"325\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/if-your-landing-page-has-a-good-score.jpg 700w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/02\/if-your-landing-page-has-a-good-score-212x98.jpg 212w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Besides, it is suggested to avoid including irrelevant details in the landing pages.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u00a0<strong>Ad Testing\u00a0<\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Testing of ads is quintessentially essential for the success of Google Ad Campaign. Don\u2019t create a single Ad. Create at least 2 to 3 ad copies. Test them all based on the clicks each ad copy gets. Whichever performs the best, keep it for future marketing endeavors.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>Conclusion<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A business can make a lot of money by unlocking the potential of Google Adwords. This article has been all about \u2018 How to unlock that potential?\u2019. To make the most of Google Adword Campaign, ensure you\u2019re not missing out on a single detail. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>65% of people tend to click on Google ads when making purchases. Because of this, the majority of businesses are investing in Google ads. After experiencing the results, businesses include Google ads Campaigns in their long-term marketing strategy. Thousands of people rely on Google AdWords because it has something for every business. Besides, it&#8217;s difficult [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[833],"tags":[351,156,352,353,354,155],"class_list":{"0":"post-9980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"tag-ad-groups-for-adwords","9":"tag-adwords-2","10":"tag-adwords-services","11":"tag-how-to-do-adwords","12":"tag-keywords-for-adwords","13":"tag-ppc"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/9980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/comments?post=9980"}],"version-history":[{"count":11,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/9980\/revisions"}],"predecessor-version":[{"id":79271,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/9980\/revisions\/79271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media\/51207"}],"wp:attachment":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media?parent=9980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/categories?post=9980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/tags?post=9980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}