{"id":9972,"date":"2015-01-29T07:03:34","date_gmt":"2015-01-29T12:03:34","guid":{"rendered":"https:\/\/www.kinexmedia.ca\/?p=9972"},"modified":"2023-03-29T01:57:42","modified_gmt":"2023-03-29T05:57:42","slug":"time-to-level-up-your-email-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/time-to-level-up-your-email-marketing-strategy\/","title":{"rendered":"3 Step Guide To Make Your Email Marketing Campaign A Success"},"content":{"rendered":"

Email users are increasing at an astounding rate each year. It is anticipated that there will be more than 4.2 billion users by the end of 2022. These statistics demonstrate that email marketing<\/a> is still a highly successful method of connecting with potential clients, if not necessary, to get the most out of a marketing strategy. They also demonstrate that email remains a preferred corporate communication method.<\/span><\/p>\n

It’s only natural to pose the question, given that over 293 billion emails are sent daily. How can you differentiate your company from the competition in a sea of emails and increase open and click-through rates to generate more sales?<\/span><\/p>\n

\"be-touchy,-but-set-boundaries\"<\/p>\n

Email customization is a fantastic strategy that has been shown to provide beautiful advantages for your mail efforts. Personalized promotional mailings offer 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to Invesp. The advantages are significantly more significant. According to an Epson study, 80% of consumers are more inclined to purchase from a company that offers a tailored experience.<\/span><\/p>\n

Although it’s nice to become more familiar with your customers, you must be careful to stay within a reasonable distance. Utilizing names excessively can only make you appear odd to customers and harm your reputation.<\/span><\/p>\n

Here, having accurate client information can be very beneficial. The use of general user information, such as birth dates, is one example of an additional customizing option.<\/span><\/p>\n

Birthday emails produce 342% more revenue per email, 179% more unique clickthrough rates, and 481% more transactions than promotional emails, according to an Experian study. This seems like a powerful justification for incorporating personalized emails into your email marketing plans.<\/span><\/p>\n

But remember that customization goes beyond simply including each customer’s name in the email. There are other alternative methods, and it’s up to you to experiment and determine which one is ideal for your mailing list.<\/span><\/p>\n

\"your-subject-lines-should-be-brief\"<\/p>\n

47% of email readers read the subject line before opening the message, while tailored emails have a 22% higher opening rate. This demonstrates how crucial subject lines are to the success of your email marketing campaign. However, data indicate that you should also pay attention to the number of characters utilized in addition to the substance. An email with subject lines of 6 to 10 words has the highest open rates. Another fact that works to your advantage are the 22% increase in open rates for subject lines that convey urgency or exclusivity.<\/span><\/p>\n

It can take a lot of time to come up with the perfect one-liner for something that appears to be straightforward. Your campaign’s success can be determined by the subject lines you use. Therefore, the next time you find yourself creating one, remember that your chances of having a successful campaign increase the more you can convey with less.<\/span><\/p>\n

\"pick-the-right-time-for-email-sending\"<\/p>\n

Timing is <\/span>everything regarding the success rate of your email campaigns. You are surely aiming for improved open and click-through rates<\/a>, so choosing the time wisely is an element you should focus on. Another reason is loyal users may want to engage with your content<\/a> (share with friends or on social media, etc.). Having that in mind, you should use all the tools you can to determine the best timing for them.\u00a0<\/span><\/p>\n

There is no one-fits-all time to send. A huge factor to consider here is the type of business you own. Here\u2019s a table that will help you find the perfect timing depending on your type of business:<\/span><\/p>\n

Time to improvise! Your Framework guidelines-<\/b><\/p>\n