{"id":9562,"date":"2014-10-19T23:21:22","date_gmt":"2014-10-20T03:21:22","guid":{"rendered":"https:\/\/www.kinexmedia.ca\/?p=9562"},"modified":"2024-04-04T05:11:59","modified_gmt":"2024-04-04T09:11:59","slug":"master-social-media-marketing-to-build-your-brand","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/master-social-media-marketing-to-build-your-brand\/","title":{"rendered":"Master Social Media Marketing to Build Your Brand"},"content":{"rendered":"
Social media marketing is the powerhouse of digital connection. It\u2019s where businesses of all sizes interact directly with their customers, build brand awareness<\/a>, and drive sales. With a whopping <\/span>5.04 billion users<\/span><\/a> as of Jan 2024 across social media platforms like Facebook, Instagram, LinkedIn, and more, building your brand in the social world is crucial for success.\u00a0<\/span><\/p>\n This blog will guide you through the essentials of social media marketing, common mistakes to avoid, savvy content strategies, and lesser-known tactics to boost your online presence. So, let\u2019s begin.<\/span><\/p>\n There are two common types of cases witnessed during content marketing for social media. One, the content that is helpful to your audience but does not generate any leads or sales. Two, the content is focused only on the promotion of products and looks like spam to your target customers!\u00a0<\/span><\/p>\n This is why we have brought 5 different types of social media content strategies that will allow you to connect with your audience on a greater level and benefit your business at the same time.<\/span><\/p>\n What it is:<\/b> Core content is the heart of your brand\u2019s content marketing strategy. The Content Core is about making sure your content is both helpful to your customers and beneficial for your business growth.<\/span><\/p>\n Example: <\/b>An infographic image: \u201c5 Surprising Chemicals in Common Cleaners & Their Safer Alternatives\u201d This addresses a customer pain point (harsh chemicals) and links subtly to the company\u2019s product line.<\/span><\/p>\n Why it connects: <\/b>Core content builds trust by demonstrating you understand your customers and offer solutions to their problems.<\/span><\/p>\n How to find your Content Core:<\/b><\/p>\n What it is: <\/b>Contrarian content marketing is a strategy<\/a> that uses controversial or standout opinions to help a brand stand out online. The goal is to surprise and entice the audience to decipher what the content is about.<\/span><\/p>\n Example: <\/b>A marketing agency posts, \u201cUnpopular opinion: Short-form videos aren\u2019t ALWAYS the best for every business.\u201d<\/span><\/p>\n Why it connects:<\/b> People love expressing their viewpoints! Contrarian content gets people commenting, showing them you\u2019re open to diverse perspectives.<\/span><\/p>\n How to find your Contrarian Takes:<\/b><\/p>\n What it is:<\/b> This is where you provide free tips, mini-tutorials, and actionable advice based on what you know. It builds your authority in your field.<\/span><\/p>\n Example:<\/b> A personal finance coach creates a carousel post with \u201c5 Easy Ways to Cut Your Grocery Bill Without Sacrificing Nutrition.\u201d<\/span><\/p>\n Why it connects:<\/b> Everyone loves feeling empowered. Consult content positions you as a helpful resource, building trust over time.<\/span><\/p>\n How to find your Consult Content:<\/b><\/p>\n What it is: <\/b>Share real-world examples of how you\u2019ve helped clients or customers. Numbers and specific results make it powerful.<\/span><\/p>\n Example:<\/b> A website designer posts a before-and-after transformation of a client\u2019s site, highlighting a 20% increase in conversions after the redesign<\/a>.<\/span><\/p>\n<\/p>\n
5 Social Media Content Strategies<\/strong>\u00a0<\/span><\/h2>\n
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1. Core Content: The Heart of Your Brand\u00a0<\/b><\/h3>\n
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2. Contrarian Content: Spark a Friendly Debate<\/b><\/h3>\n
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3. Consult Content: Share Your Expertise<\/b><\/h3>\n
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4. Case Study Content: Success Stories Speak Volumes<\/b><\/h3>\n