{"id":8846,"date":"2014-03-26T06:15:45","date_gmt":"2014-03-26T06:15:45","guid":{"rendered":"https:\/\/www.kinexmedia.ca\/?p=8846"},"modified":"2024-12-09T05:00:30","modified_gmt":"2024-12-09T10:00:30","slug":"search-engine-optimization-guidelines-of-e-commerce-websites","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/search-engine-optimization-guidelines-of-e-commerce-websites\/","title":{"rendered":"Search Engine Optimization Guidelines of E-commerce Websites"},"content":{"rendered":"

In today\u2019s time, the rise of ecommerce stores has made it easy for people to explore and buy products to their liking. However, this rapid growth has also increased the competition for ecommerce stores to attract and convert their target audiences. In this situation, a website alone can not help you to achieve the goals you desire.<\/p>\n

So what could be the solution, you may ask? Well, to stand apart from your competitors and to make your product and services the most desired among your potential customers, SEO can be the key.<\/p>\n

Let\u2019s begin,<\/p>\n

What is the importance of SEO for e-commerce businesses?<\/h2>\n

SEO unfurls as search engine optimization. This full form of SEO itself explains the term as a collective effort to optimize one\u2019s website for better performance on search engines such as Google. For ecommerce, SEO is not just a mere choice but the need of the hour. Here is how:<\/p>\n

1. Increases the search presence of your website:<\/h3>\n

By employing SEO practices<\/a> you are sure to achieve a better ranking on the search engine result pages. This, in turn, will help your website become more visible among the audiences you wish to target.<\/p>\n

A website with enhanced visibility will be more likely to be seen and clicked on by search engine users.<\/p>\n

2. Credibility:<\/h3>\n

Tell me which website you prefer to engage with, a low-ranking or a higher one. The answer is simple, right? The website with a greater ranking.<\/p>\n

Users tend to click and engage with websites that rank high as they see them as a more credible source of information. With SEO, you can increase the credibility of your website to win the trust of your target visitors.<\/p>\n

3. Cost-effective:<\/h3>\n

When you compare SEO with other digital marketing strategies, you get 2 benefits. One is a long-term benefit, and the other is a cost-effective mode of optimization.<\/p>\n

The moment you receive a good ranking, you will be able to enjoy organic traffic without having to spend on ongoing ad expenses.<\/p>\n

What are the key ecommerce SEO practices?<\/h2>\n

Before reading, know that SEO works when you combine all the necessary practices into one integrated system. Below are some of the key SEO strategies<\/a> that can help your online store rank high on search engine result pages.<\/p>\n

1. Keyword research:<\/h3>\n

Definition:<\/strong> Keyword research is done to find the words or phrases that users type on search engines to arrive at a desired result.<\/p>\n

Aim:<\/strong> In simple words, by inculcating these specific words in your content; you help search engines show your content to the related search query of the user.<\/p>\n

Method:<\/strong> Keyword research can be achieved by using Google or any other search engine Or paid keyword research tools. SEMrush, Ahrefs, Moz and Google Analytics are some of the tools that can be used to conduct proper keyword research<\/a>.<\/p>\n

One of the most critical elements of keyword research is getting the intent of the users right. The intent of the users can be divided into 3 main categories, which are as follows:<\/p>\n

1. Informational keywords:<\/strong> These keywords are used by the users when they want to know in detail about the products you offer. For example, What is the ChatGPT prompt course?<\/p>\n

2. Navigational keywords:<\/strong> These keywords suggest that the user is familiar with the brand and only wants to reach the specific website. For example, Netflix Canada.<\/p>\n

3. Transactional keywords:<\/strong> These phrases or words are used when the user is looking to buy a product or service. For example, buy an iPhone 15 max online.<\/p>\n

Note: You should know here that no matter how good your content is written, it will not rank until and unless your content satisfies the search intent.<\/em><\/p>\n

The use of paid keyword research tools can help gain deeper insights as compared to the free one. With paid tools, you gain the following benefits:<\/p>\n