{"id":8775,"date":"2014-03-04T06:16:37","date_gmt":"2014-03-04T06:16:37","guid":{"rendered":"https:\/\/www.kinexmedia.ca\/?p=8775"},"modified":"2023-02-21T05:38:44","modified_gmt":"2023-02-21T10:38:44","slug":"impact-of-google-hummingbird-update-on-pay-per-click-ppc-advertisement","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/impact-of-google-hummingbird-update-on-pay-per-click-ppc-advertisement\/","title":{"rendered":"Impact Of Google Hummingbird Update On Pay Per Click (PPC) Advertisement"},"content":{"rendered":"

Hummingbird update has continued to amaze us with its impact on search engine ranking since 2001. Since then, it was launched for the first time, and drastic changes were observed in the search results. This ambitious algorithm update<\/a> aimed at increasing the relevance of the search results for the provided keywords.\u00a0<\/span><\/p>\n

Let me introduce you to hummingbird\u00a0<\/b><\/p>\n

Released On – August 20, 2013<\/span><\/p>\n

Officially Announced On – September 26, 2013\u00a0<\/span><\/p>\n

\"let-me-introduce-you-to-hummingbird\"<\/p>\n

Hummingbird have impacted PPC<\/b><\/p>\n

Many people just hypothetically assume that hummingbird updates have cast an impact only on SEO. But Kinex Media puts a Big NO to this statement. Hummingbird updates have impacted PPC campaigns as well.\u00a0<\/span><\/p>\n

Before the launch of the Humminbird update, google ads used to show for any and every keyword without analyzing the intent of the user.\u00a0<\/span><\/p>\n

For example, <\/b>A person is searching for ‘Why shouldn’t you eat a burger?’. This keyword gives a clear idea of the user’s search intent. The user wants to convince himself that the burger is not healthy and thus should be avoided. In that scenario, it would be idiotic to show the ‘Buy Delicious Burger’ on top. He’ll clearly lose interest in Google’s search results. He may click on the ad you suggested just to pass the time, but he is not at all willing to buy a burger. So there is absolutely no point in showcasing an ad to non-interested people.\u00a0<\/span><\/p>\n

In this scenario, the hummingbird update shone in as a ray of hope for PPC executives to get the best out of their PPC campaigns. Now, ads are only displayed to the exclusively ready-to-buy targeted audience.\u00a0<\/span><\/p>\n

Many experts strongly feel that the most significant effect of the Hummingbird update<\/a> is that it is going to compel websites to lay their maximum focus on having high-quality and knowledgeable content even greater than before. This is because Google firmly believes that improved content means improved user experience, which further means greater user engagement and, thus, better results. This will not only strengthen the outcome of pay-per-click advertisements, but the improved quality pages will also positively impact the quality scores.<\/span><\/p>\n

Hear From Our PPC Executive<\/b><\/p>\n

Before 2013, it was quintessentially tricky for me to get the best results from the PPC campaign because there were no defined boundaries for ad display. A person who doesn’t fall in my target audience list gets to see my ad, reducing opportunities for ads to display to targeted people. I researched a lot about it since I couldn’t do anything to resolve things. The culprit was Google itself. Google was not analyzing the search intent of the users & I had to pay for its deeds. Lol! But then the hummingbird update was launched. Many of my concerns got resolved after Sept 13, 2013. In today’s times, I can generate million-dollar revenue for my clients, all thanks to Hummingbird.\u00a0<\/span><\/p>\n

Final Say!\u00a0<\/b><\/p>\n

Sighting a hummingbird signals good times are on the cards – sometimes mythologies seem analogical. This mythological example held highly accurate in the SEO and PPC landscape. Immediately after the launch of the hummingbird update, things started to get better in the SEO and PPC world. It’s 2022, and improvements since 2013 seem to be huge.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Hummingbird update has continued to amaze us with its impact on search engine ranking since 2001. Since then, it was launched for the first time, and drastic changes were observed in the search results. This ambitious algorithm update aimed at increasing the relevance of the search results for the provided keywords.\u00a0 Let me introduce you […]<\/p>\n","protected":false},"author":5,"featured_media":50768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[833,20],"tags":[156,157,97,154,155,28,29,103,104,105,35,124,126],"class_list":{"0":"post-8775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"category-web-design-blog","9":"tag-adwords-2","10":"tag-google-adwords","11":"tag-organic-search","12":"tag-pay-per-click","13":"tag-ppc","14":"tag-search-engine-optimization","15":"tag-seo","16":"tag-web-design-toronto-2","17":"tag-web-designers","18":"tag-web-developers","19":"tag-website-design-toronto","20":"tag-website-designers","21":"tag-website-developers"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/8775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/comments?post=8775"}],"version-history":[{"count":9,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/8775\/revisions"}],"predecessor-version":[{"id":51772,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/8775\/revisions\/51772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media\/50768"}],"wp:attachment":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media?parent=8775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/categories?post=8775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/tags?post=8775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}