{"id":8646,"date":"2014-01-22T23:03:06","date_gmt":"2014-01-22T23:03:06","guid":{"rendered":"https:\/\/www.kinexmedia.ca\/?p=8646"},"modified":"2024-10-08T06:43:13","modified_gmt":"2024-10-08T10:43:13","slug":"evolving-seo-strategies-to-keep-an-eye-on","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/evolving-seo-strategies-to-keep-an-eye-on\/","title":{"rendered":"EVOLVING SEO STRATEGIES TO KEEP AN EYE ON"},"content":{"rendered":"

Do you think that applying the same SEO strategies will give you different results every time? The answer is no. It is because SEO practices are something that changes in tandem with the change in the algorithms of the search engines. We know that search engines are on the constant lookout to provide better search results to the query of the user, which is only possible by new algorithm updates. These new updates by search engines need to be met with an SEO strategy that is in line with the same. No matter how dynamic the world of SEO is, you can achieve success by keeping your strategy up to date with the new developments.\u00a0<\/span><\/em><\/p>\n

In this article, we will talk about the future SEO strategy that is and will remain relevant in these changing times.\u00a0<\/span><\/p>\n

So\u2026let\u2019s begin:<\/span><\/p>\n

11 of the Key SEO Trends to Target in 2023<\/h2>\n

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Riding on the waves of SEO trends is detrimental to the success of any SEO strategy. Failing to include these trends in your SEO strategy<\/a> may lead to a not so successful digital marketing campaign. Below are some of the key trends that will decide the success of any SEO going forward in the future.<\/p>\n

1. Long-tail Keywords:<\/h3>\n

Will you be surprised if I say that the Long tail keyword is the future? If yes you may ask a question here, Why? It is due to the Natural language Programming system used by search engines such as Google to better serve search results. With the rapid advancement in this system, you can expect the need to use long tail keywords in the content to better match the search intent of the users.<\/p>\n

Long tail keywords are the queries used by users to find information over the internet. So it becomes very important for you to inculcate this very search habit of the users to make your website rank higher<\/a> for related search queries.<\/p>\n

For Example, How to crack the MCAT exam within a week? Well, it\u2019s a different topic whether you can crack it or not in a week, but it is what Long tail keywords look like.<\/strong><\/em><\/p>\n

2. Use keywords in Alt Text for images:<\/h3>\n

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Alt text is an attribute that tells search engines such as Google what the image is about. In the case of a broken image on a website, the alt text attribute helps Google find what the image is about. It also makes the image accessible to visitors that are visually impaired with the help of a screen reader that reads the alt text effectively.<\/p>\n

So, it becomes essential to include an alt text to your image which should fall in line with the below tips:<\/p>\n