{"id":8476,"date":"2013-11-08T08:28:07","date_gmt":"2013-11-08T08:28:07","guid":{"rendered":"https:\/\/www.kinexmedia.ca\/?p=8476"},"modified":"2024-11-05T05:42:36","modified_gmt":"2024-11-05T10:42:36","slug":"google-adwords-does-it-really-work-for-small-business","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/google-adwords-does-it-really-work-for-small-business\/","title":{"rendered":"Google Adwords &#8211; Does it Really Work for Small Business?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Business Owners usually have a question: &#8220;Should I opt for SEO or PPC?\u201d If somebody suggests the latter, then it is natural for you to ask, \u201cAre Google Ads worth investing in? Do they really work?\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer is \u201cYES\u201d. <a href=\"https:\/\/www.kinexmedia.com\/blog\/building-powerful-ppc-campaigns-without-third-party-data\/\">PPC (Pay Per Click) advertising is a great way to get traffic<\/a> to your site immediately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you must be thinking, \u201cSince my business is small, can Google ads work for such businesses?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kinex Media has worked on various small-scale projects and implemented PPC campaigns. With the help of PPC campaigns, we have helped small <a href=\"https:\/\/www.kinexmedia.com\/blog\/social-media-ads-can-scale-up-your-business\/\">businesses scale up<\/a> and become more extensive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before choosing Google Ads, it is suggested to consider the factors mentioned below.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Factor #1: Google Ads Are Expensive!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ads generate results only if you keep investing money. The moment you stop investing, you\u2019ll stop getting results. Besides, if you are spending less than others, you will be placed beneath them. If a small business is not ready to spend a good amount on ads, then <a href=\"https:\/\/www.kinexmedia.com\/ppc-management-services\/\">PPC<\/a> is not a good idea for small businesses.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65011\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/make-the-most-of-google-ads.jpg\" alt=\"make-the-most-of-google-ads\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/make-the-most-of-google-ads.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/make-the-most-of-google-ads-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Factor #2: Target Audience and Keywords<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effective Google Ads usually have to identify <a href=\"https:\/\/www.kinexmedia.com\/blog\/audience-segmentation-a-reliable-digital-strategy\/\">the targeted audience<\/a>.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A good understanding of targeted audiences requires an in-depth understanding of their interests, preferences, search behaviour and needs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct thorough keyword research and analysis to optimize your ad campaigns and maximize their effectiveness.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65013\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/target-audience-and-keywords.jpg\" alt=\"target-audience-and-keywords\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/target-audience-and-keywords.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/target-audience-and-keywords-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">Factor #3: Quality of Landing Pages<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Having compelling and relevant landing pages is essential for a successful Google Ads campaign. When users click on your ads, they should be directed to a <a href=\"https:\/\/www.kinexmedia.com\/blog\/10-tips-to-design-the-perfect-landing-page\/\">landing page<\/a> that delivers on the promise made in the ad and provides a seamless user experience. Ensure that your landing pages are optimized, load quickly, and contain relevant information to encourage users to take the desired action, such as purchasing or filling out a form.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65015\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/checklist-for-a-good-landing-page.jpg\" alt=\"checklist-for-a-good-landing-page\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/checklist-for-a-good-landing-page.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/checklist-for-a-good-landing-page-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Factor #4: Monitoring and Optimization<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ads require continuous monitoring and optimization to achieve optimal results. It&#8217;s essential to track key metrics such as click-through rates, conversion rates, and cost per click to gauge the performance of your campaigns. Analyzing this data will help you identify areas for improvement and make necessary adjustments to enhance your ad performance and return on investment.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65031\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/track-these-metrics-to-check-performance-of-your-campaign.jpg\" alt=\"track-these-metrics-to-check-performance-of-your-campaign\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/track-these-metrics-to-check-performance-of-your-campaign.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/track-these-metrics-to-check-performance-of-your-campaign-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Factor #5: Competition<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Consider your industry&#8217;s competitiveness and the competition level in Google Ads. If your business operates in a highly competitive niche, achieving desired results may be more challenging and costly. However, with strategic planning, effective targeting, and unique selling propositions, even small businesses can carve out a space for themselves and compete successfully in the Google Ads arena.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65029\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/how-can-google-ads-help-small-businesses-expand.jpg\" alt=\"how-can-google-ads-help-small-businesses-expand\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/how-can-google-ads-help-small-businesses-expand.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/how-can-google-ads-help-small-businesses-expand-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Factor #6: Time and Expertise<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.kinexmedia.com\/blog\/are-you-doing-adwords-wrong-make-it-right\/\">Managing Google Ads campaigns<\/a> requires time, knowledge, and expertise. If you lack the necessary skills or resources in-house, it may be beneficial to work with a professional digital marketing agency or PPC specialist who can help you set up, monitor, and optimize your campaigns. They can provide val<\/span><span style=\"font-weight: 400;\">uable insights and guidance to ensure your Google Ads investment delivers the desired results.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65023\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/traits-of-google-ads-expert.jpg\" alt=\"traits-of-google-ads-expert\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/traits-of-google-ads-expert.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/traits-of-google-ads-expert-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Factor #7: Ad Relevance and Quality Score<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google assigns a quality score to each ad based on its relevance to the keywords, landing page experience, and expected click-through rate. A higher quality score can result in lower costs per click and better ad positions. For small businesses, it is crucial to focus on creating highly relevant ads that align with the user&#8217;s search intent. By optimizing your ad relevance and quality score, you can improve the overall performance of your Google Ads campaigns.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65025\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/what-does-higher-quality-score-mean.jpg\" alt=\"what-does-higher-quality-score-mean\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/what-does-higher-quality-score-mean.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/what-does-higher-quality-score-mean-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Factor #8: Ad Testing and Experimentation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ads provides the opportunity to test different ad variations, headlines, descriptions, and even landing pages. This allows small businesses to experiment and find out which ads resonate better with their target audience. You can optimize their performance and drive better results by continuously testing and refining your ads. This iterative approach can help small businesses uncover <a href=\"https:\/\/www.kinexmedia.com\/blog\/what-is-google-ads-and-how-does-it-work\/\">valuable insights<\/a> and improve their advertising strategies.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65027\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/ad-testing-and-experimentation.jpg\" alt=\"ad-testing-and-experimentation\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/ad-testing-and-experimentation.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/ad-testing-and-experimentation-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Factor #9: Local Targeting Options<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For small businesses primarily serving a local customer base, Google Ads offers various targeting options to reach potential customers in specific locations. By utilizing location targeting, small businesses can ensure that their ads are shown to the right audience in their local area. This can be especially beneficial for businesses with physical storefronts or those offering local services. It allows them to focus their advertising efforts on the most relevant and potential customers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65033\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/what-to-keep-in-mind-while-targeting-local-customers.jpg\" alt=\"what-to-keep-in-mind-while-targeting-local-customers\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/what-to-keep-in-mind-while-targeting-local-customers.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/what-to-keep-in-mind-while-targeting-local-customers-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Factor #10: Tracking and Conversion Measurement<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the significant advantages of Google Ads is its robust tracking and conversion measurement capabilities. Small businesses can track the performance of their ads, identify which keywords or campaigns are <a href=\"https:\/\/www.kinexmedia.com\/blog\/get-conversions-with-traffic-driven-display-advertisements\/\">driving conversions<\/a>, and measure their return on investment. By setting up conversion tracking, businesses can gain valuable insights into their customers&#8217; behaviour and make data-driven decisions to optimize their ad spend and maximize their results.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65019\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/tips-to-improve-google-adwords-roi.jpg\" alt=\"tips-to-improve-google-adwords-roi\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/tips-to-improve-google-adwords-roi.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/tips-to-improve-google-adwords-roi-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Factor #11: Flexibility and Scalability<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ads offers flexibility and scalability, allowing small businesses to adjust their ad campaigns based on their changing needs and goals. It provides options to increase or decrease ad budgets, modify targeting criteria, and experiment with different ad formats. This adaptability enables small businesses to respond effectively to market changes, seasonal trends, or promotional events. With the right strategy and continuous optimization, Google Ads can grow alongside small businesses and support their long-term growth objectives.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65008\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/why-google-ads.jpg\" alt=\"why-google-ads\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/why-google-ads.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/why-google-ads-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Factor #12: Supplementing SEO Efforts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While SEO (Search Engine Optimization) is a crucial long-term strategy for organic visibility, Google Ads can complement and supplement SEO efforts for small businesses. SEO can take time to yield results, but businesses can quickly generate targeted traffic and lead with Google Ads. By combining SEO and Google Ads, small businesses can create a comprehensive <a href=\"https:\/\/www.kinexmedia.com\/blog\/10-years-ahead-the-digital-marketing-landscape-of-the-future\/\">digital marketing approach<\/a> covering both organic and paid search, increasing their overall online visibility and driving more business opportunities.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65017\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/supplementing-seo-efforts.jpg\" alt=\"supplementing-seo-efforts\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/supplementing-seo-efforts.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2013\/11\/supplementing-seo-efforts-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If approached strategically, Google Ads can be an effective and valuable advertising platform for small businesses. By considering factors such as budget allocation, target audience, landing page quality, competition, expertise, ad relevance, testing, local targeting, tracking, and scalability, small businesses can make informed decisions and leverage the power of Google Ads to drive growth and achieve their marketing goals. It is essential to continually monitor and optimize campaigns, adapt to changes, and seek professional guidance to maximize the <a href=\"https:\/\/www.kinexmedia.com\/blog\/5-benefits-of-using-google-adwords\/\">benefits of Google Ads<\/a> for small businesses.<\/span><\/p>\n<div class=\"col-md-8 blog_pd_right\">\n<article class=\"post-8476 post type-post status-publish format-standard has-post-thumbnail category-digital-marketing category-e-commerce-portfolio category-web-design-blog tag-adword-specialists tag-adwords-expertise tag-adwords-experts tag-google-ads-expert tag-google-adwords-management tag-ppc-expertise tag-ppc-manegement\">\n<div class=\"entry-content\">\n<p><b>YOU\u2019RE NOW READY TO\u00a0<a href=\"https:\/\/www.kinexmedia.com\/blog\/how-to-set-up-google-ads\/\">SETUP YOUR GOOGLE ADWORDS<\/a>. GO ON!<\/b><\/p>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Business Owners usually have a question: &#8220;Should I opt for SEO or PPC?\u201d If somebody suggests the latter, then it is natural for you to ask, \u201cAre Google Ads worth investing in? Do they really work?\u201d\u00a0 The answer is \u201cYES\u201d. PPC (Pay Per Click) advertising is a great way to get traffic to your site [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":65007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[833,13,20],"tags":[81,83,84,85,86,87,88],"class_list":{"0":"post-8476","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"category-e-commerce-portfolio","9":"category-web-design-blog","10":"tag-adword-specialists","11":"tag-adwords-expertise","12":"tag-adwords-experts","13":"tag-google-ads-expert","14":"tag-google-adwords-management","15":"tag-ppc-expertise","16":"tag-ppc-manegement"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/8476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/comments?post=8476"}],"version-history":[{"count":11,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/8476\/revisions"}],"predecessor-version":[{"id":79575,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/8476\/revisions\/79575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media\/65007"}],"wp:attachment":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media?parent=8476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/categories?post=8476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/tags?post=8476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}