{"id":77555,"date":"2024-07-08T05:57:47","date_gmt":"2024-07-08T09:57:47","guid":{"rendered":"https:\/\/www.kinexmedia.com\/?p=77555"},"modified":"2024-07-10T23:38:45","modified_gmt":"2024-07-11T03:38:45","slug":"seo-changes-2024","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/seo-changes-2024\/","title":{"rendered":"How will SEO Change in 2024?"},"content":{"rendered":"
Google constantly updates its search algorithms, and with these changes come new SEO trends. Some sail through the tides of updates, and some don’t. The major core update that took place in March 2024 is considered the most significant one. The rollout for this update resulted in more ranking fluctuations than usual. Following the March update, there have been several reports of volatility in search rankings throughout May and June 2024. Let\u2019s understand what has changed so far and how SEO will change in 2024.<\/span><\/p>\n The biggest driver of SEO changes in 2024 can be attributed to a combination of two main Google initiatives: The March 2024 Core Updated with Integrated Helpful Content Signal and Evolving User Search Behavior and the Search Guarantee Experiment.\u00a0<\/span><\/p>\n The March 2024 Core Update, with its integrated Helpful Content Signal, sent shockwaves through the SEO world. Google promised significantly reducing unhelpful content and a rise in user-centric websites. The impact of this update was so seismic that many marketers woke up to see their website gone from Google’s search results.\u00a0<\/span><\/p>\n While Google themselves announced that their update is aimed at reducing the “unhelpful” content by 40%, later, <\/span>they reported achieving a 45% reduction<\/span><\/a>, highlighting its effectiveness.<\/span><\/p>\n Google started optimizing its ranking system in 2022 to reduce irrelevant content in search results. However, the practical implementation came in March 2024 with a series of significant algorithm changes. Google’s March 2024 update was a two-pronged attack on low-quality content in search results. It consists:\u00a0<\/span><\/p>\n Along with improving the core ranking system, they introduced three new spam policies targeting specific emerging techniques used to manipulate search rankings:<\/span><\/p>\n Google’s algorithms can detect significant shifts in content type and quality after a domain expires and is repurposed.<\/span><\/p>\n But what If I have acquired an expired domain but have to intention to violate Google’s guidelines?<\/i><\/b><\/p>\n Google aims to differentiate between abusive practices and legitimate uses of expired domains. If you acquire an expired domain and build a new website with high-quality content relevant to the domain’s niche, it shouldn’t be flagged.<\/span><\/i><\/p>\n Scaled content abuse has been around for a while, but the advent of LLM amplified it to unbearable levels. Many people started using LLM-generated low-quality content with the sole purpose of manipulating search engine rankings. Google, with its revamped policies, have explicitly outlined clearer guidelines for website owners and help deter abusive practices.\u00a0<\/span><\/p>\n Some websites allow low-quality content from other sources to be published on their platform. This content is primarily meant to trick search engines into ranking the website higher, not to provide any real value to users. For search engines like Google, this type of manipulation is unfair to other websites and hurts the user experience. They have policies in place to identify and penalize sites that engage in site reputation abuse.<\/span><\/p>\n The rise of Artificial Intelligence (AI) has changed how SEO works in 2024. The Search Guarantee Experiment (SGE) and shifting user search behaviour have been major drivers of this change. SGE uses advanced AI to understand what users are searching for and how satisfied they are with the results. This helps search engines better understand user needs and determine which web pages are helpful.<\/span><\/p>\n SGE is changing how people search, but it won’t steal all your traffic<\/i><\/b><\/p>\n Google Search is evolving! They’re rolling out a new feature called AI Overviews, which uses artificial intelligence to provide summaries directly in search results.<\/span><\/i><\/p>\n Users who have complex queries, like “What’s the best national park for a family with young kids and a dog: Bryce Canyon or Arches?” With AI Overviews, they’ll see a quick summary highlighting the pros and cons of each park. They’ll also have links to relevant websites with in-depth information and reviews from real people.<\/span><\/p>\n So, does that mean AI Overviews will hurt your website traffic?<\/i><\/b><\/p>\n No, most likely not. While AI Overviews offer summaries, they still direct users to high-quality content for a deeper dive. People will continue to visit full articles, especially for crucial decisions like product reviews or vacation planning.\u00a0<\/span><\/i><\/p>\n This focus on user satisfaction solely means SEO professionals will now have to change their strategies. Keyword stuffing and creating content just for search engines don’t work anymore. Now, high-quality content that truly addresses user needs and provides value is crucial.<\/span><\/p>\n AI-powered content creation tools have brought both opportunities and challenges. While AI can help generate content, Google’s March 2024 Core Update focuses on the “Helpful Content Signal,” penalizing content that isn’t original, accurate, or engaging. This pushes SEOs to ensure AI-generated content meets the same standards as human-written content<\/a>.<\/span><\/i><\/p>\n As we look back at 2023, a lot of important things happened. Let’s go through them one by one:<\/span><\/p>\n While the concept of EEAT was introduced in 2023, it remains highly relevant in the current scenario. The concept focuses on creating content that demonstrates first-hand experience and expertise while also establishing authority and trustworthiness. It sets your content apart from generic, irrelevant content and saves you from getting caught in the turmoil of penalties.<\/span><\/p>\n For those wondering how to craft E-E-A-T content, Gary Vaynerchuk has a great tip: \u201cDocument, don\u2019t create.\u201d<\/span><\/i><\/p>\n He suggests that instead of making content from scratch, start documenting what you have been doing.\u00a0<\/span><\/p>\n Now, it\u2019s natural for you to ask what I will document if I have no hands-on experience with any topic. Well, in such a case, you can gather insights from experts and write content based on them.<\/span><\/p>\n The latest algorithms favour author entities more than ever. Google can now better recognize and regard the authors behind the content. This means that the more recognized and experienced an author you are, the more likely your content is to get ranked, as it gives users a sense of trust and credibility.\u00a0<\/span><\/p>\n There have been instances when credible sites got caught red-handed, creating fake writer profiles to publish LLM-generated articles. This raises serious concerns for search engines. Google took it as a lesson that they can no longer rely on the site\u2019s authority as this would lead to bypassing low-quality generated content.<\/span><\/p>\n In response, Google has started recognizing the author with relevant experience and expertise.\u00a0<\/span><\/p>\n How can you use Auhtor Entities?\u00a0<\/b><\/p>\n When Google faced a big antitrust case, they had to disclose how their search algorithms work. It turned out that Google heavily relied on user signals to rank the content apart from deep content analysis. It means Google really care whether your content is satisfactory for the users or not. They can analyze what users feel about your content.\u00a0<\/span><\/p>\n This indicates the significance of optimizing SEO strategies<\/a> for user engagement and other signals. You cannot deceive search engines for a long time, as they can find out if you are annoying your visitors by using some wrong practices in disguise. Here are some specific examples of how Google catches deceptive SEO practices:\u00a0<\/span><\/p>\n Below is a great example that demonstrates how Google places higher in ranking, which satisfies the user query. <\/span><\/p>\n This tells in the future, SEO strategies must be focused on how they can keep users happy and even go beyond their expectations to be successful.<\/span><\/p>\n How can you optimize for User Signals?<\/strong><\/p>\n It all comes down to optimizing pages so that users spend time interacting with your page. And, infact, impressed they recommend others using your website. Here is how you can do it:<\/span><\/p>\nWhat led to changes in SEO in 2024?<\/strong><\/h2>\n
March Core Update 2024<\/strong><\/h3>\n
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Revised Spam Policies<\/b><\/h3>\n
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Search Guarantee Experiment (SGE)<\/strong><\/h3>\n
Recapping 2023 up to the latest update<\/strong><\/h2>\n
EEAT<\/strong><\/h3>\n
New Algorithm Updates \u2013 Why Authors Matter More<\/strong><\/h3>\n
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Modern SEO practices are all about users loving your site!<\/strong><\/h3>\n
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