{"id":66567,"date":"2023-06-19T03:11:09","date_gmt":"2023-06-19T07:11:09","guid":{"rendered":"https:\/\/www.kinexmedia.com\/?p=66567"},"modified":"2025-01-07T01:51:55","modified_gmt":"2025-01-07T06:51:55","slug":"30-simple-to-use-and-free-seo-tools-to-try","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/30-simple-to-use-and-free-seo-tools-to-try\/","title":{"rendered":"30 Simple to Use and Free SEO Tools to Try"},"content":{"rendered":"
Dreaming of SEO tools that will further your digital marketing strategy? If yes, spare yourself the effort of finding simple and free SEO tools<\/a>. In this article, we have covered the top 30 SEO tools for website optimization that every marketer should have in their arsenal. <\/span><\/p>\n Let\u2019s Begin:<\/span><\/p>\n Google Analytics<\/a> Provides detailed insights into website traffic, user behavior and conversions. It allows businesses to track and measure key metrics, such as page views, bounce rates and conversion rate, to understand the implementation of their digital marketing strategy.\u00a0<\/span><\/p>\n Sign up for an account and integrate the provided tracking code into your website. Set up goals and conversions to track specific actions users take on your website. Explore the various reports and metrics available, such as demographics, traffic, and behaviour flow, to gain valuable insights into your website performance and make data-driven decisions to increase online visibility of your website.<\/span><\/p>\n Helps website owners to monitor and maintain their website\u2019s presence in Google Search results. This tool offers valuable insights into website performance, indexing status, and search traffic.<\/p>\n To get started website owners need to verify their site ownership by adding a verification code. With the data provided users can identify and resolve potential issues that may affect their website\u2019s visibility and rankings.<\/p>\n Helps website owners and SEO experts optimize their online presence. This tool offers features such as website health monitoring, backlink analysis, keyword research, and site auditing. <\/span> Helps advertisers find the right keywords to target in their ads campaigns. This tool allows you to research and discover relevant keywords based on search terms and provides insights into their search volumes and competition levels.\u00a0<\/span><\/p>\n To get started, you have to first create a Google ads account. Navigate to the Keywords Planner tool and enter a few primary keywords or your website URL. Keyword planner will generate a list of keyword suggestions using which you can optimize your advertising strategy to reach your target audience.\u00a0<\/span><\/p>\n Allows you to explore the popularity of search terms over time. This tool gives you insights into what people are searching for and how interests change over different regions and periods. Discover emerging topics, track the popularity of specific keywords, and gain valuable insights for content creation or research.\u00a0<\/span><\/p>\n Visit the Google Trends website and enter a search term or topic of interest. The tool will provide you with data, charts, and related queries to explore.\u00a0<\/span><\/p>\n Helps improve your website’s SEO performance. This tool provides valuable insights and data to optimize your website for better rankings and increased organic traffic. You can analyze backlinks, check keyword rankings, and explore metrics with this tool.\u00a0<\/span><\/p>\n Install the Ahrefs SEO toolbar as a browser extension, and you will have a wealth of SEO information to better optimize your website for better ranking and an increase in organic traffic.\u00a0<\/span><\/p>\n Helps businesses assess their online visibility across various local listing platforms. This tool evaluates your business presence on platforms like Yelp<\/a>, Google My Business, Facebook and etc. and provides an overall score on the basis of the consistency and completeness of your information.\u00a0<\/span><\/p>\n To get started, you just have to simply enter your business name and location to generate a comprehensive report with Moz Local Listing Score. This tool highlights areas of improvement that allow you to enhance your online presence and attract more customers to your local store.\u00a0<\/span><\/p>\n Helps optimize your website for search engines, making it easier for people to find your products or services online. This tool offers various features such as keyword analysis, XML sitemap generation and more.\u00a0<\/span><\/p>\n To use Yoast SEO, install the Yoast SEO plugin on your wordpress website<\/a>. Once activated, you can optimize individual pages or posts and receive real-time feedback on how to improve your content. This tool is a must-have for marketers who are looking to improve their visibility on search engines.\u00a0<\/span><\/p>\n Provides valuable insights into website traffic and online market intelligence. It helps you uncover your competitors’ performance and make data-driven decisions.\u00a0<\/span><\/p>\n To get started, visit the SimilarWeb website and sign up for an account. Once you are logged in, enter the website or industry you want to analyze, and SimilarWeb will generate detailed reports on traffic, engagement, demographics and more. This tool is a must for marketers who are looking to gain a competitive edge in the online world.\u00a0<\/span><\/p>\n Semi-free Tool: Tools such as XML-Sitemaps.com provides both free and paid versions of the app.\u00a0<\/span><\/p>\n Provides a list of all the web pages on a website that helps search engines easily understand the site’s structure<\/a> and content. With XML, you can ensure that search engines crawl and index your website properly, which in turn improves the visibility of the search results.\u00a0<\/span><\/p>\n You can generate an XML sitemap with the help of various online tools and then submit it to search engines such as Google through their webmaster tools.<\/span><\/p>\n Helps website owners and SEO professionals enhance their search engine result page snippets. It allows you to create well-optimized meta titles and descriptions that attract users.\u00a0<\/span><\/p>\n Enter your web page URL, and the tool generates a preview of how your snippet would look on Google. You can then adjust the metadata to increase its relevance and CTR, which will boost the website’s visibility and traffic.\u00a0<\/span><\/p>\n Keeps you updated on topics of interest by sending you new emails whenever new information appears online. Be it news about your favourite movies or updates on a specific industry, Google alerts help you remain up to date with the trends.\u00a0<\/span><\/p>\n Visit the Google Alerts website and enter the keywords you are interested in and want to track. Choose what type of results you prefer and provide your email address. Stay updated with your topic of interest with Google alerts.\u00a0<\/span><\/p>\n Analyzes the log files from the website’s server. A log file can uncover useful data in regard to which web pages are being visited by search engines or bots.\u00a0<\/span><\/p>\n Import your log files into the tool. It will generate a comprehensive report that will allow you to make informed decisions to optimize your website’s SEO performance.<\/span><\/p>\n Provides real-time insights on the topics that are trending on the internet.\u00a0<\/span><\/p>\n Visit the website and explore the list of trending subjects. You can dive deep into each topic to understand its growth, related keywords, and associated content. It is a valuable resource to uncover or find the hottest trends in the digital world<\/span><\/p>\n Generates hreflang tags for websites. Hreflang tags are essential for multilingual websites to help search engines understand the language and geographic targeting of each page.\u00a0<\/span><\/p>\n Simply input your website’s URL and then select the desired language and multiple regions. This tool generates hreflang tags which can be easily implemented on your website to improve international SEO and the user experience for global visitors on your website.<\/span><\/p>\n Helps optimize the website’s content for better search engine rankings. It provides valuable insights by showing search volume, related keywords, and estimated traffic for any query.<\/span><\/p>\n To get started, install the keyword surfer extension in your browser. When you perform a Google search, you will be able to see the search volume and related keywords alongside the search results. This data allows you to create content that aligns with the popular queries of the user and increase your chances of ranking higher in organic search results.\u00a0<\/span><\/p>\n Helps to determine if a website is optimized for mobile use or not. This tool checks whether a website meets Google’s criteria for the mobile experience, such as responsive design, easy-to-read text and properly sized buttons.\u00a0<\/span><\/p>\n Visit the Google mobile-friendly test web page and enter the URL of your website. The tool will analyze your website and give feedback on the mobile-friendly aspect of your website. This tool will highlight any issue that may affect the mobile-friendly experience of the users. It is a valuable tool to make sure that your website performs well across all screen sizes.<\/span><\/p>\n Simplifies the process of creating structured data markup by providing specific information about the content to search engines. Structured data improves the visibility of the website on search engines like Google.\u00a0<\/span><\/p>\n Enter the relevant details, such as page title, description and URL and choose the appropriate schema type. This tool will then generate the necessary code for you to add to your website.<\/span><\/p>\n Provides a report on the user experience of a web page for both mobile and desktop devices and also gives suggestions to improve the performance of the web page.\u00a0<\/span><\/p>\n To get started, Enter the URL in the analyzed bar and hit enter. This tool will then test the loading speed of your entered URL for core web vitals and other notable metrics. After this step, it generates a report grading your site performance for 4 different aspects, Performance,\u00a0 web Accessibility<\/a>, Best practices and SEO, on a score from 0-100.<\/span><\/p>\n Tip: Target a score of 90 or above to provide a better user experience to your audience or visitors.<\/span><\/p>\n1. Google Analytics:<\/h2>\n
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2. Google Search console:<\/h2>\n
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3. Ahrefs\u2019 Webmaster Tools:<\/h2>\n
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\n<\/span>Users need to create an account and verify ownership of their websites. They can then access a range of powerful SEO features that can help them improve search visibility and boost organic traffic.\u00a0<\/span><\/p>\n<\/p>\n
4. Google Ads Keyword Planner:<\/h2>\n
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5. Google Trends:<\/strong><\/h2>\n
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6. Ahrefs\u2019 SEO toolbar:<\/strong><\/h2>\n
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7. Moz Local Listing Score:<\/h2>\n
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8. Yoast SEO:<\/h2>\n
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9. Similar Web:<\/h2>\n
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10. XML Sitemaps:<\/strong><\/h2>\n
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11. Google SERP Snippet Optimizer Tool:<\/strong><\/h2>\n
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12. Google Alerts:<\/strong><\/h2>\n
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13. Screaming Frog SEO Log File Analyser:<\/strong><\/h2>\n
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14. Exploding Topics:<\/strong><\/h2>\n
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15. The Hreflang tags Generator Tool:<\/strong>
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16. Keyword Surfer:<\/strong><\/h2>\n
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17. Google Mobile Friendly Test:<\/strong><\/h2>\n
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18. Merkle\u2019s Schema Markup<\/strong><\/h2>\n
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19. Google\u2019s Page Speed Insights:<\/b><\/h2>\n
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20. Answer the Public:<\/strong><\/h2>\n