{"id":65451,"date":"2023-05-30T04:49:08","date_gmt":"2023-05-30T08:49:08","guid":{"rendered":"https:\/\/www.kinexmedia.com\/?p=65451"},"modified":"2023-11-23T01:06:07","modified_gmt":"2023-11-23T06:06:07","slug":"how-to-optimize-search-ad-campaigns-google-marketing-live-2023","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/how-to-optimize-search-ad-campaigns-google-marketing-live-2023\/","title":{"rendered":"How to Optimize Search Ad Campaigns: Google Marketing Live 2023?"},"content":{"rendered":"

7 years ago, Google announced that it would become an AI-first company in the future. Immediately after the announcement, Google embarked on its mission and launched many products like Smart Compose, Gmail, Eco-Friendly Routes, Maps, Google Lens, and Search. Though we have taken these tools for granted, these were the initial steps of Google in stepping into the AI era.<\/span><\/p>\n

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Google Marketing Live 2023<\/a> was all about launching 15+ AI-driven products to help marketers produce better results for businesses. Each product is known to serve nearly half a billion people.\u00a0 The ultimate aim of all the products is to create high-quality ads quickly. The fundamental theme behind the launch of the massive range of products is –<\/span><\/p>\n

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Customer Connection:\u00a0<\/span><\/h3>\n

Jason Spero, Vice President and GBO at Google, has explained that it becomes difficult for marketers to make data-driven decisions based on manually tracking customers’ behaviour. Here comes Google at the rescue, which leads us to the second point –\u00a0<\/span><\/p>\n

Creative:<\/span><\/h3>\n

To eliminate the complexities involved in manual tasks, Google has developed creative solutions – Generative AI, Video View Campaigns and Demand Gen. Vidhya Srinivasan, VP\/GM Advertising at Google, has announced that these products will soon be out for beta testing. Is it easy to incorporate these products in the ongoing marketing endeavours? The answer to this is found in the third point –\u00a0\u00a0<\/span><\/p>\n

Confidence:<\/span><\/h3>\n

Google tested these products on specific brands before sending them to the market. All of those brands have experienced an incremental rise in their ROI. The secret to their success is\u00a0 CONFIDENCE which Google\u2019s new products will instill in the marketeers. With these products, marketers do not have to think twice before spending a dollar. Every invested dollar will bring out double returns.\u00a0<\/span><\/p>\n

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Philipps Schindler, Chief Business Officer, announced the launch of powerful foundation models that businesses can use.<\/span><\/p>\n

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Why is it Necessary to Embrace Google\u2019s AI models?\u00a0<\/span><\/h2>\n

Google\u2019s AI models particularly aim at enhancing conversion rates<\/a>. It is pretty evident from the statistics that:\u00a0<\/span><\/p>\n