{"id":65144,"date":"2023-05-19T00:26:16","date_gmt":"2023-05-19T04:26:16","guid":{"rendered":"https:\/\/www.kinexmedia.com\/?p=65144"},"modified":"2024-10-15T07:35:58","modified_gmt":"2024-10-15T11:35:58","slug":"plan-seo-budget","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/plan-seo-budget\/","title":{"rendered":"How To Plan SEO Budget?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Taking a website on the #1 spot in SERP and generating traffic, leads, and revenue from SEO campaigns is not a \u2018No Cost Thing\u2019. A good budget is required to conduct all the SEO campaigns. But how is it decided which proportion of the budget is to be allocated to different factors? If you are confused about allocating budget intelligently, this blog is for you. Let\u2019s begin:\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Hire Resources\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Optimizing a business for search engines is not a \u2018One-Man-Army\u2019 task.\u00a0 You must have a diversified team, each in charge of rendering particular responsibility. To run an SEO project successfully, you need to have the following resources &#8211;\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content Writer\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Graphic Designer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social Media Executive\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web Developer\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web Designer\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quality Analyst\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A significant portion of the budget is usually spent on paying them salaries. Many SEO Companies <a href=\"https:\/\/www.kinexmedia.com\/blog\/why-hire-a-web-design-agency-over-a-freelance-web-designer\/\">hire freelancers<\/a> to save their costs. It is challenging to deal with and get work from them. Sometimes they are simply not available to do the task and cannot accomplish it instantly. It can be considered the biggest drawback of hiring freelancers. Having an in-house team makes the work process smooth. Therefore, it is suggested to reserve 50% of the total budget for rewarding the quality services of the employees.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65167\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2023\/05\/reserve-for-paying-salaries.jpg\" alt=\"reserve-for-paying-salaries\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2023\/05\/reserve-for-paying-salaries.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2023\/05\/reserve-for-paying-salaries-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Content Writer\u00a0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Business minds must ask, \u201cWhy are content writers required despite the advent of <a href=\"https:\/\/www.kinexmedia.com\/blog\/how-to-use-chatgpt-for-seo\/\">ChatGPT<\/a>?\u201d Here are some of the reasons:\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Plagiarized Content\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">First and Foremost, ChatGPT has been closely observed by many SEO executives, and it has been found that ChatGPT, one of the predominant AI platforms, does not produce original content. The content is usually plagiarized.\u00a0<\/span><\/p>\n<p><b>Wait! Wait! Wait!\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Do you check the content with Small <a href=\"https:\/\/www.kinexmedia.com\/blog\/seo-tools-that-you-should-start-using-asap\/\">SEO Tools<\/a> and Duplichecker? These plagiarism-checking web applications are not relied on by SEO Experts as these do not tell the right amount of plagiarism found in the content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/www.quetext.com\/plagiarism-checker\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Quetext<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.copyscape.com\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Copyscape<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/copyleaks.com\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Copyleaks<\/span><\/a><span style=\"font-weight: 400;\"> to know the correct amount of plagiarism. And when you check the content generated through ChatGPT on these plagiarism-detection web applications, you\u2019ll realize that nearly 80 to 90% of the content is plagiarized and taken from another website.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65175\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2023\/05\/best-tools-for-checking-plagiarism.jpg\" alt=\"best-tools-for-checking-plagiarism\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2023\/05\/best-tools-for-checking-plagiarism.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2023\/05\/best-tools-for-checking-plagiarism-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It is always better to check the content on AI content detection tools like <\/span><a href=\"https:\/\/openai.com\/blog\/new-ai-classifier-for-indicating-ai-written-text\" rel=\"nofollow\"><span style=\"font-weight: 400;\">New AI Classifier For Indicating AI-Written Text<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/copyleaks.com\/ai-content-detector?fbclid=IwAR2Zip7fBI4ZRrw0dyWQvaMrN846Tvzx713eNslnUVkSoWbjgCCv8_FIqpw\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Copyleaks| AI Content Detector\u00a0\u00a0<\/span><\/a><\/p>\n<h4><span style=\"font-weight: 400;\">Fails to Address Pain Points of Targeted Audience<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">ChatGPT can\u2019t beat a human brain. It can\u2019t give the desired creative touch to your content. However, it is exceptional to write content with analogical examples. But, it does not bring meaningful creativity. Besides, the content does not contain as much information as a human writer can put into it.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Similarities Can Be Found<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Instructing ChatGPT to write content on \u201810 Tips For Successful Web Designing,\u2019 will provide you with the best possible content. And then, if someone else searches for the content with exactly or somewhat similar prompts, ChatGPT will generate him with almost similar content. It will make Google have 2 similar contents with paraphrased versions. How can such pieces of content contribute to adding value to Google\u2019s SERP?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Graphic Designer\u00a0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A graphic designer plays a significant role in your digital marketing campaign. It is he who provides the design for the website and landing pages. He is also responsible for providing catchy and internal images for blogs and Google Business Profile (GBP).\u00a0<\/span><\/p>\n<p><b><i>Click! Click! Click!<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">As we all know, Adobe is launching an Adobe Firefly, which will be a potential AI platform for Graphic Designing. Will Graphic Designers lose their importance in the future? Well, the answer to this is \u2018NO!\u2019. Adobe has released the Beta version of Firefly on the 21st of March, 2023. It is released for testing purposes only. Adobe is seeking feedback for the betterment of this AI graphic designing platform.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Kinex Media has explored this platform and found it below the mark. This Graphic Designing AI platform is not responding appropriately to the commands.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Social Media Executive\u00a0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A social media executive is responsible for promoting a business and its products or services on social media platforms. Without a social media professional, it is nearly impossible to market your business. A social media executive usually has a creative mind, with the help of which they are able to expand the reach and fetch the targeted audience. They are crucial members of any SEO team.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Web Developer\u00a0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An SEO project can\u2019t be accomplished without the help of a web developer because he is the main face behind handling all the technical issues. He looks after all potential issues like HTTPS Security, Site Indexing, XML Sitemaps, Incorrect Robot.txt files, Meta Robots, <a href=\"https:\/\/www.kinexmedia.com\/blog\/how-important-is-it-to-reduce-your-websites-page-loading-speed\/\">Slow Page Speed<\/a> &amp; Multiple homepage versions.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Website Designer<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Often, a design fails to meet the expectations of Google, and it starts acting as a hurdle between your business and #1 rankings. So, whenever the modifications need to be done to the website&#8217;s design, the help of a website is usually sought.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Quality Analyst\u00a0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The quality of a website is of utmost concern and is one of the <a href=\"https:\/\/www.kinexmedia.com\/blog\/top-search-engine-ranking-factors\/\">ranking factors<\/a>. But who exactly looks after quality? &#8211; A quality analyst. He is responsible for taking care of the quality of the website. Be it site speed, <a href=\"https:\/\/www.kinexmedia.com\/blog\/how-to-optimize-content-for-better-seo\/\">quality of the content<\/a>, functionality and technicalities of the website, a quality analyst takes care of everything.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are the essential members of any SEO team. Without any of them, a project cannot flourish. This is why these are considered assets of an SEO team. But there is a price to hire them. The more qualified the assets are, the more salary they\u2019ll want. Thus, while making a budget to leverage SEO efforts on your project, include the cost of hiring experts.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Purchase Premium Tools<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65169\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2023\/05\/reserve-for-acquiring-membership-of-necessary-premium-tools.jpg\" alt=\"reserve-for-acquiring-membership-of-necessary-premium-tools\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2023\/05\/reserve-for-acquiring-membership-of-necessary-premium-tools.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2023\/05\/reserve-for-acquiring-membership-of-necessary-premium-tools-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Many premium tools can help you make your marketing efforts better. Having premium access to them can help you make more informed decisions and track your performance. Only one tool will be sufficient to cater to all the marketing efforts. Usually, digital marketing efforts prefer to use SEMrush. Because it is an all-inclusive tool, it helps you with different aspects of marketing &#8211; Keyword Research, On-Page SEO, Competitor Analysis, <a href=\"https:\/\/www.kinexmedia.com\/blog\/content-marketing\/\">Content Marketing<\/a>, Rank Tracking, Local SEO, <a href=\"https:\/\/www.kinexmedia.com\/blog\/social-media-strategy\/\">Social Media Management<\/a>, Keyword Gap Analysis and Organic Traffic Insights. Based on your needs, you can choose from these three packages:\u00a0<\/span><\/p>\n<table class=\"table table-bordered\">\n<tbody>\n<tr>\n<td>\n<h3><span style=\"font-weight: 400;\">Package<\/span><\/h3>\n<\/td>\n<td>\n<h3><span style=\"font-weight: 400;\">Price<\/span><\/h3>\n<\/td>\n<td>\n<h3><span style=\"font-weight: 400;\">Inclusions<\/span><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td><b>Free<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Free<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Limited access to Keyword Analytics, Competitor Analysis, Backlink Analysis, Rank Tracking, <a href=\"https:\/\/www.kinexmedia.com\/seo-audit-tool\/\">Site Audit<\/a>, <a href=\"https:\/\/www.kinexmedia.com\/blog\/list-of-most-helpful-social-media-monitoring-tools\/\">Social Media Tools<\/a>, Content Marketing Tools<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Pro<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$99.95\/mo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Full access to Keyword Analytics, Competitor Analysis, Backlink Analysis, Rank Tracking, Site Audit, Limited access to Social Media Tools, Limited access to Content Marketing Tools<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Guru<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$199.95\/mo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Full access to Keyword Analytics, Competitor Analysis, Backlink Analysis, Rank Tracking, Site Audit, Full access to Social Media Tools, Limited access to Content Marketing Tools<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Business<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$399.95\/mo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Full access to Keyword Analytics, Competitor Analysis, Backlink Analysis, Rank Tracking, Site Audit, Full access to Social Media Tools, Full access to Content Marketing Tools<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">So, reserve some portion of your budget for purchasing a premium tool. Now, you must have a question, why have we suggested SEMrush and not Ahrefs or Moz?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is why?\u00a0<\/span><\/p>\n<table class=\"table table-bordered\">\n<tbody>\n<tr>\n<td>\n<h3><span style=\"font-weight: 400;\">Aspect<\/span><\/h3>\n<\/td>\n<td>\n<h3><span style=\"font-weight: 400;\">SEMrush<\/span><\/h3>\n<\/td>\n<td>\n<h3><span style=\"font-weight: 400;\">Ahrefs<\/span><\/h3>\n<\/td>\n<td>\n<h2><span style=\"font-weight: 400;\">Moz<\/span><\/h2>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Keyword Research<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Robust keyword research capabilities with advanced metrics<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Extensive keyword database with comprehensive analysis tools<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Comprehensive keyword research features with data visualization<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Backlink Analysis<\/span><\/td>\n<td><span style=\"font-weight: 400;\">In-depth backlink analysis with accurate and up-to-date data<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Extensive backlink index with detailed link profile information<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Solid backlink analysis functionality<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Competitor Analysis<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Comprehensive competitor analysis tools and reports<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Detailed competitor analysis with competitive landscape data<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Competitor analysis features with insights on domain authority<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Rank Tracking<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Accurate and customizable rank tracking with historical data<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Reliable rank tracking for organic and paid search results<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Rank tracking features for monitoring keyword positions<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Site Audit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Powerful site auditing capabilities for technical SEO analysis<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Comprehensive site audit tools for identifying SEO issues<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Site auditing functionality with actionable SEO recommendations<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Content Marketing Tools<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Content planning, optimization, and performance tracking<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Limited content marketing features<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Content optimization tools and content performance analytics<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Social Media Tools<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Social media management and monitoring features<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Limited social media features<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Social media monitoring and reporting functionality<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pricing and Value for Money<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Competitive pricing with a wide range of features<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Varies pricing tiers with different feature access<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tiered pricing plans with features based on subscription level<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Here. I\u2019ve mentioned the tools used by SEO experts. But this is not it. There are many other premium tools used by other team members of the SEO team which demand premium membership for complete access.\u00a0<\/span><\/p>\n<table class=\"table table-bordered\">\n<tbody>\n<tr>\n<td>\n<h3><span style=\"font-weight: 400;\">Profession<\/span><\/h3>\n<\/td>\n<td>\n<h3><span style=\"font-weight: 400;\">Premium Tools<\/span><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Content Writer<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Grammarly, Hemingway Editor, ProWritingAid, Scrivener, Evernote<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Graphic Designer<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Sketch<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Social Media Executive<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Hootsuite, Buffer, Sprout Social, Canva, BuzzSumo<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Web Developer<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Visual Studio Code, Sublime Text, PhpStorm, Atom, IntelliJ IDEA<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Web Designer<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Adobe XD, Sketch, Figma, InVision, Zeplin<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Quality Analyst<\/span><\/td>\n<td><span style=\"font-weight: 400;\">JIRA, Selenium, TestRail, LoadRunner, Postman<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">From the above-mentioned list, whichever tool is necessary and is demanded by the team member to accomplish specific tasks, the project coordinator has to make such a tool available.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Paid Backlinks<\/span><\/h2>\n<h2><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65171\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2023\/05\/reserve-for-acquiring-paid-backlinks.jpg\" alt=\"reserve-for-acquiring-paid-backlinks\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2023\/05\/reserve-for-acquiring-paid-backlinks.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2023\/05\/reserve-for-acquiring-paid-backlinks-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Paid backlinks refer to the practice of acquiring links from external websites by means of financial transactions. These backlinks are intended to improve a website&#8217;s search engine rankings and increase its online visibility. However, it is essential to approach this strategy with caution and discretion. While paid backlinks can provide short-term gains, they can also be considered a violation of search engine guidelines if not executed ethically and naturally. Therefore, it is recommended that no more than 10% of the SEO budget should be allocated to acquiring paid backlinks, ensuring a balanced and sustainable approach to <a href=\"https:\/\/www.kinexmedia.com\/blog\/now-do-link-building-the-white-hat-style\/\">link building<\/a>.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65173\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2023\/05\/why-do-we-require-paid-backlinks.jpg\" alt=\"why-do we-require-paid-backlinks\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2023\/05\/why-do-we-require-paid-backlinks.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2023\/05\/why-do-we-require-paid-backlinks-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Allocating and managing the SEO budget effectively is crucial for achieving success in search engine optimization. It is essential to prioritize different aspects of <a href=\"https:\/\/www.kinexmedia.com\/blog\/few-basic-things-to-run-a-successful-seo-campaign\/\">SEO campaigns<\/a> and allocate the budget accordingly. Hiring skilled resources like content writers, graphic designers, social media executives, web developers, web designers, and quality analysts is necessary to run a successful SEO project. Allocating around 50% of the budget for rewarding these team members ensures the availability of quality services and smooth workflow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investing in premium tools is another important aspect of an SEO budget. Tools like Grammarly, Adobe Photoshop, Hootsuite, Visual Studio Code, Adobe XD, JIRA, and others help enhance productivity and efficiency in their respective roles. Setting aside a portion of the budget to purchase and maintain these tools to support the team&#8217;s work and improve overall SEO performance is recommended.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taking a website on the #1 spot in SERP and generating traffic, leads, and revenue from SEO campaigns is not a \u2018No Cost Thing\u2019. A good budget is required to conduct all the SEO campaigns. But how is it decided which proportion of the budget is to be allocated to different factors? If you are [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":65166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[833],"tags":[],"class_list":{"0":"post-65144","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/65144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/comments?post=65144"}],"version-history":[{"count":10,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/65144\/revisions"}],"predecessor-version":[{"id":79382,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/65144\/revisions\/79382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media\/65166"}],"wp:attachment":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media?parent=65144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/categories?post=65144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/tags?post=65144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}