{"id":45587,"date":"2020-05-14T09:14:07","date_gmt":"2020-05-14T13:14:07","guid":{"rendered":"https:\/\/www.kinexmedia.com\/?p=45587"},"modified":"2024-09-03T04:45:38","modified_gmt":"2024-09-03T08:45:38","slug":"learn-proven-ways-to-promote-your-law-firm-blogs-on-the-internet","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/learn-proven-ways-to-promote-your-law-firm-blogs-on-the-internet\/","title":{"rendered":"Learn Proven Ways to Promote Your Law Firm Blogs on The Internet"},"content":{"rendered":"

Online presence has become important for businesses more than ever. That\u2019s because a user\u2019s first action while seeking an answer or remedy for any problem is to search online. This is true regarding law firms<\/a> as well. Legal firms no longer rely solely on referrals as they acknowledge how much online presence can bring to the table.\u00a0<\/span><\/p>\n

As a law website owner, you might know that blogs are among the most effective ways to boost your presence online. Blogs can help improve a website’s search engine optimization by creating relevant content and attracting visitors to a website to turn them into leads; however, all this takes some serious efforts, like following proven practices to promote your blogs. What these practices are, let\u2019s learn in this blog post.<\/span><\/p>\n

Why are Blogs Important for Law Firms?<\/span><\/h2>\n

Blogs provide website owners with a powerful opportunity to attract leads and establish themselves as experienced and authoritative in their niche.<\/span><\/p>\n

Here are some of the top benefits of creating fresh blog posts:<\/span><\/p>\n

Boost Website Traffic<\/span><\/h3>\n

You can drive qualified leads actively services for legal solutions to your website.\u00a0<\/span><\/p>\n

Share your Expertise<\/span><\/h3>\n

Content is one of the most effective ways to demonstrate your expertise in your niche. The more you learn about your target audience, the easier it will be to understand their needs and buyer journey stages and fulfill them. You can indicate your expertise to Google\u2019s Quality Rater by covering a large number of topics related to your niche, sharing deep insights on them, talking about your experience, including author bios, and promoting your author\u2019s content on reputable sites.\u00a0<\/span><\/p>\n

Convert your Readers into Customers.\u00a0<\/span><\/h3>\n

Users turn to the internet to seek answers to their problems. With the help of blog posts, you can grab the attention of these users by effectively addressing user queries. You can strategically place calls-to-action (CTAs) in your content and lead your visitors toward the sale funnel.<\/span><\/p>\n

In the following example, we can see a user seeking a solution regarding getting child custody would find the content ranking on the top search results useful and might click on it.<\/span><\/p>\n

\"convert<\/p>\n

The content has both elements, information and promotion, in a proportional amount guiding users to find a suitable solution for their situation.<\/span><\/p>\n

\"promote<\/p>\n

Promote your Law Firm\u00a0<\/span><\/h3>\n

Regularly posting fresh and updated blog posts can help you stay afloat on the search engine. This way, you can easily promote your law firm.<\/span><\/p>\n

Increase Link Building\u00a0<\/span><\/h3>\n

Having great content properly backed with source links and expertise establishes you as a trusted brand. When you post such content on your website, chances are that other websites may use your content as a reference in the form of a source link. This can boost your link-building network. The more is the number of\u00a0 <\/span>\u201cquality backlinks<\/a>\u201d<\/span><\/i> on your website, the more you will be regarded as a genuine, and trustworthy business in your domain.\u00a0<\/span><\/p>\n

Where can you Promote your Blog?<\/span><\/h2>\n

Once you set up your blog and start publishing regularly, it’s not definite that people will start finding you organically eventually. So, you need to promote your blog posts in the following ways:<\/span><\/p>\n

Prioritize SEO<\/span><\/h3>\n

Begin with optimizing your content as per the search engine. Search engines index your content based on how well it aligns with the user query and search intent. So, make sure you are writing the blogpost considering the search query in mind, using proper URL and title tags for optimal crawling and indexing, and writing a compelling meta description.\u00a0<\/span><\/p>\n

Include a link to the Blog in your Website Navigation.\u00a0<\/span><\/h3>\n

Including a link to the blog in your website navigation is believed to improve SEO and boost click-through rates. Similarly, you can include links to relevant blog posts across your site. You can offer discover more like options in your web pages where the similar topic has already been discussed.\u00a0<\/span><\/p>\n

Share Blogs on Social Media.<\/span><\/h3>\n

Social media promotion can work to bring traffic to your blog post. Create posts with titles that seem interesting and offer useful content. For example, 10 Mistakes That Can Hurt Your Child Custody Case.<\/span><\/i><\/p>\n

Social media posts are all about using attention-drawing visuals. By having unique and recognizable opening images, people will be more likely to open them and share forward. Share posts consistently. You can also use plugins to make your work smooth. Keep a check on Facebook insights to post at optimal times.<\/span><\/p>\n

The unique part about social media platforms<\/a> is that they\u2019re designed for engagement rather than mere broadcasts. Make sure you are not forgetting interactive elements in your posts. You can include questions to trigger discussions. When someone shares your social media post, remember to acknowledge their efforts by thanking them.\u00a0<\/span><\/p>\n

Most social media platforms allow you to include a link to your website. You can use this feature to boost views on your blog posts.<\/span><\/p>\n

Engage in Relevant Forums and Q&A Sites<\/span><\/h3>\n

Engage in forums like Quora and Reddit. You can also choose the forums or Q&A sites based on your niche to interact with the qualified leads. These sites can be used for both in interaction and broadcast purposes.\u00a0<\/span><\/p>\n

Get yourself involved in the trendy conversations. By offering your expertise or telling your experience you can establish trust factor among your audience.\u00a0<\/span><\/p>\n

Promote your Blog through Automated Emails.<\/span><\/h3>\n

Build an email list to notify your readers about your newly published blogs; make sure to use catchy copy to grab the immediate attention of readers and prompt them to open the mail. Apart from this, include links to your posts in an email newsletter. You can also attach blog post links to the automated emails that you\u2019ve already set up for your business.<\/span><\/p>\n

Submit Guest Posts<\/span><\/h3>\n

Websites accepting guest posts<\/a> have conditions like they only show exclusive content or show new stuff on the already published topic. If possible, then write something further on the subject previously published. This way, you can boost engagement and page views, give people ideas, etc. Some legal publications are Legal Practice Today, Law Technology News, Law Practice Management and more.<\/span><\/p>\n

Use Hashtags<\/span><\/h2>\n

Hashtags are loved and hated. But when you or someone wants to share your content, then Hashtags play a decent role. Hashtags allow your content to be searched easily. Instagram and Twitter are the favourites here, with their popular lawyer Hashtags being-<\/span><\/p>\n