{"id":41203,"date":"2020-02-27T23:59:36","date_gmt":"2020-02-28T04:59:36","guid":{"rendered":"https:\/\/www.kinexmedia.com\/?p=41203"},"modified":"2024-07-26T07:57:25","modified_gmt":"2024-07-26T11:57:25","slug":"guerilla-marketing","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/guerilla-marketing\/","title":{"rendered":"Guerilla Marketing – Innovative Brand Campaigns"},"content":{"rendered":"
When I say marketing or advertising, what comes to your mind? TV commercials, billboards, hoardings, pamphlets, flyers, PPC, SMM, SEO influencer marketing and so on. The list goes on, and probably, it is never-ending. That’s because marketing isn’t restricted to one medium. It can be done through any means that connects you with people and lets you engage with them; you just have to be creative enough to grab their attention. In fact, the more you use unconventional ways to market your brand, the more likely you’re to be in talks. One such method is guerilla marketing. In this blog post, we’ll explore what guerilla marketing is, look at some inspiring examples, and see if it’s something you can do for your brand.<\/span><\/p>\n Guerilla marketing is an advertisment strategy that employs unconventional ways to draw the interest of the audience to promote a brand or its products\/services\/offers. It’s an effective publicity alternative to traditional marketing strategies such as TV and media commercials and often regarded as low cost. <\/span><\/i><\/p>\n If you want to promote your brand today, there are numerous unconventional methods available, thanks to the internet. You don’t need to spend money plastering your brand all over the city. A creative, out-of-the-box idea that effectively sells your message is all you need. If you can pull off this idea on a low budget, you’ve struck gold. This is what we refer to as guerilla marketing.<\/span><\/p>\n Guerilla marketing is a marketing strategy where a brand uses unconventional ways to interact with their audience to promote their message\/idea\/product\/service.\u00a0<\/span><\/p>\n In 1984, American business writer Jay Conrad released a book titled “Guerrilla Marketing,” marking the origins of this marketing approach.\u00a0<\/span><\/p>\n In his book, he outlined what guerilla marketing is and how it has been used to surprise viewers, make a strong impression, and ultimately generate a lot of buzz through word-of-mouth. The past three decades have witnessed successful attempts of marketers employing guerilla marketing successfully to promote a wide range of products, from soap and movies to pizzas.\u00a0<\/span><\/p>\n Because Guerrilla marketing mainly focuses on surprising the consumer and creating a buzz in the market, it is generally regarded as inexpensive and based on expanding the reach rather than frequency. Small businesses or startups often use it, especially when they are competing against bigger companies.\u00a0<\/span><\/p>\n Guerilla marketing, known for its unconventional tactics and low budgets, has always helped smaller players disrupt the market. However, with the advent of social media and advanced digital technology, the promotion arenas have changed completely. Let\u2019s see how it has impacted the approach of marketers to make their brand a buzz. Let’s explore the past and present of guerrilla marketing.<\/span><\/p>\n In the 1970s and 80s, guerrilla marketing was about surprising people in the real world to grab attention. Common strategies included:<\/span><\/p>\n Bright murals or stencils on busy sidewalks were used to promote a brand. You can see that in the following examples:<\/span><\/p>\n This type of marketing approach was based on using existing events like sports games to highlight a brand unexpectedly. The brand promotes itself either by taking advantage of any popular event without being an official sponsor.\u00a0<\/span><\/p>\n This included using unique experiences and installations, such as pop-up shops, to create buzz.<\/span><\/p>\n Back then, surprise was the most crucial element. With fewer media channels, generating word-of-mouth was essential for spreading the message.<\/span><\/p>\n But Now, With the Advent of Social Media\u00a0<\/b><\/p>\n The game has changed for once and all. Modern tactics include:<\/span><\/p>\n Today’s focus is on engagement. Creating content on social media gets brands the most attention from their audience and infact helps identify their ideal customers.<\/span><\/p>\n But The Core Stays the Same<\/b><\/p>\n While tactics have changed, the core principles of guerilla marketing remain the same. Here is how:<\/span><\/p>\n The only change we can observe is that the focus now lies on the target audience. Earlier, it was tough to measure success and identify the ideal customer base due to limited tracking. But now, with digital tools and social media<\/a>, campaigns can be targeted to specific demographics and interests. This allows for better audience understanding and message tailoring.<\/span><\/p>\n So, the core target audience focus remains, but technology has made it more accurate and measurable.<\/span><\/p>\n Guerilla marketing has gone digital, but its innovative and disruptive spirit continues. When brainstorming marketing ideas<\/a>, remember that a touch of guerilla thinking can have a big impact.<\/span><\/p>\n Guerilla marketing is a unique way to fulfill your marketing purposes, but it has both good and bad aspects. Let’s take a look at them.<\/span><\/p>\nWhat is Guerilla Marketing?<\/span><\/h1>\n
Guerilla Marketing -Unconventional Way to Gain the Spotlight<\/span><\/h2>\n
The Evolution of Guerrilla Marketing: Then vs. Now<\/span><\/h2>\n
\n
<\/p>\n
<\/p>\n
\n
<\/p>\n
\n
<\/p>\n
\n
\n
Pros and Cons of Guerrilla Marketing<\/span><\/h2>\n