![\"Ways](\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2017\/08\/Ways-To-Marketing.jpg\")
<\/p>\nThe life of a marketer is as difficult as the ringmaster. No matter how much training you give to your Lions, Bears or Elephants as a ringmaster. The event is always prone to accident. You can bet 100% safety for the positive outcome.<\/p>\n
Well, that\u2019s how things often go in the marketing world. No matter how much preparation you do before the event, you can\u2019t guarantee what will work for you and what not.<\/p>\n
Your best marketing campaigns, on which you can bet millions for the ultimate success result, can go downhill. Why? Because the market is dynamic and it keeps adjusting according to the users\u2019 demand.<\/p>\n
What works when you were planning doesn\u2019t mean that it will work during the time of execution. Things change and you have to reason the change.<\/p>\n
The change and failures are common to see and if you understand the nature of the marketing world, you know how unforeseen challenges can shackle your soundproof plan and leave you devastated.<\/p>\n
And in One-to-One marketing it is even tougher to handle!<\/p>\n
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We are entering into the shift of\u00a0digital marketing; i.e., to engage in one-to-one marketing<\/a>.<\/p>\n Undeniably, this is the evolutionary journey but having so much data of each customer, that\u2019s one of the revolutionary steps a company a can take to connect with its customers\u2019 on a personal level and on a single customer view.<\/p>\n It is the marketing tactic<\/a> in which a marketer uses data collected and performs critical analysis with the help of technology to perform customer-centered solution.<\/p>\n Since we are making rapid strides in marketing technologies, advertisers and businesses are best focused on targeting individuals and multiplying ROI.<\/p>\n If we believe in the report published on HBR.org, your ROI can be increased seven to eight times by the custom market. The more mature your customization becomes, the greater the return on your investment.<\/p>\n Put bluntly, with 2 times more CTR, even personalized emails with receiver name on the subject showed a positive trend in the marketing strategy. In addition, this strategy has helped marketer\u2019s better target the market by using different specialized tools to customize any message that may seem appealing to the users.<\/p>\n Is Your Company Ready for One-to-One Marketing<\/strong>?<\/strong><\/p>\n Despite proper planning too many businesses jumped on the one-to-one bandwagon. Implementation Mechanisms are complex. Training a sales team to be friendly and attentive is one thing; finding, monitoring and engaging with an individual customer is quite another, and then reconfiguring the product or service to match the needs of that customer.<\/p>\n Questions needed to be asked from your plan are:<\/strong><\/p>\n Every great journey begins with the first step. Yes, you heard that many times. In this marketing tactic that journey begins with collecting useful data and information of your targeted audience.<\/p>\n To uncover meaningful insights, you need sales, social and behavioral data. Marketing is all about collecting heaps of data and then skimming it to have most reliable information that acts as the pillar of your marketing campaign.<\/p>\n The key to creating a effective 1:1 Marketing Strategy<\/strong> is to build a learning and remembering data system for each and every customer’s tastes and purchasing habits. Methods for doing this will vary according to how the company interacts with its clients.<\/p>\n Subscription, personal accounts and customer centric management systems track all the items customers viewed and purchased.<\/p>\n Some companies also develop 1:1 marketing plans<\/strong> that enable each customer to customize the product on the basis of individual preferences themselves. Rather than collecting and storing information about each customer , the customer designs their own product in essence.<\/p>\n Self-service ice cream or yogurt shops are a new phenomenon that has taken this approach, offering a range of flavors and toppings to choose from and enabling consumers to create their own personalized frozen yogurt cup.<\/p>\n Action plan to set in process:<\/strong><\/p>\n Necessary Actions Required<\/strong><\/p>\n Doing personalized marketing isn\u2019t tough if you consider the following tactics and infuse it in your marketing strategy for better growth.<\/p>\n It\u2019s the best technique to find what things your audience is taking at first hand. In layman\u2019s term, they are known as essentially sponsored search engine results<\/a> and produce good ROI if run after proper marketing analysis.<\/p>\nWhat is one-to-one marketing?<\/h2>\n
![\"1](\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2017\/08\/1-to-1-marketing.jpg\")
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Delivering one-to-one marketing<\/h3>\n
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![\"Digital](\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2017\/08\/Digital-Marketing-CTA.jpg\")
<\/a><\/p>\nImmediate Action<\/h3>\n
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Pay-Per-Click<\/strong><\/h4>\n<\/li>\n<\/ul>\n
![\"ppc-strategy\"](\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2017\/08\/ppc-strategy.jpg\")
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