Content Marketing\u2019s popularity is going through the roof and there are reasons why it\u2019s relatable with the present scenario.<\/p>\n
Nowadays, there\u2019s a trend among businesses to race against the clock, because they are trying to filling the gap by connecting with the potential audience and fulfilling their needs.<\/p>\n
Agreed that there\u2019s no right time to start anything. The best time is \u2018NOW\u2019 or when you are ready. Despite having so much B2B and B2C data available, marketers mistake to set the unrealistic expectation and result in poor performance.<\/p>\n
Let\u2019s talk about the myths that often cloud companies\u2019 environment, derail their entire campaign, thrash their dream and mist their hope with unseen barriers hitting them hard.<\/p>\n
You are filled with energy and enthusiasm to create evergreen content<\/a>. Your mind is overloading with so many content ideas that seem revolutionary at the end of the day.<\/p>\n Know that we have no purpose to knocking you down by telling the things, which you might not want to hear, because you are too busy in your dream castle having the best of your life. Nor I have any canon aiming your dream castle. I am here to talk about the mistakes made my many marketers, resulting in a failed campaign and what not.<\/p>\n We, as marketers\u2019, often delude ourselves of creating content every single day \u2013 amazing content that speaks volumes. Is it possible to mince words that are too remarkable to be ever produced before on a daily basis? NO. A good content demands time. Period.<\/p>\n Creating really amazing content is truly hard. If it would be easy, the net would be filled with graceful information and Google would not have to work hard on its algorithms\u2019 for better user experience. Not every English speaking person is a writer.<\/p>\n Instead of worrying the quantity of content creating, your main aim is to provide value to the readers. Why would anyone want to visit your site and waste time for not getting the information or solution they are looking for?<\/p>\n It can be a video, a mini blog of 300-500 words or even a social media post. Until you don’t provide any good information, your chances are slim to find a better audience that engages with your brand and do word-of-mouth marketing.<\/p>\n Since it’s truly hard to create a high-value content on a continual basis, you can formulate certain ideas discussed to enhance your content status.<\/p>\n Many marketers, writers, and SEO experts<\/a> etc. misuse the content term, as they continue content creation to extend their website’s outreach. It’s like damaging your image with a sledgehammer. No. It never works like this, until you aren’t big like BuzzFeed Company.<\/p>\n There are sites, however, that do create content on a daily basis: TechCrunch, Content Marketing Institute, Mashable, Diply, Search Engine Land, UNILAD, The Lab Bible, 9Gag etc.<\/p>\n It doesn\u2019t mean you start following the path of big media houses that have good amount of in-house employees working constantly to produce at least one quality content per writer.<\/p>\n If your manpower is less, then your goal should be to produce quality content; a reliable content source akin to people\u2019s needs and demand.<\/p>\n For instance, you write on Web Development, Web Design, Magento Development<\/a> and Online Marketing on a daily basis. Your produced content, however, doesn\u2019t have real time stats or information to help readers in expanding their knowledge reading the particular domain. You think by creating fresh content, Google will help you. Yes, it will boost your ranking, but the quality of content will eventually decide your fate when it’s founded by the readers. When they switch, bounce rate starts increasing and Google starts giving your position to someone more deserving.<\/p>\n Hence, it\u2019s better if you spend time on perfecting your writing craft, rather than worrying on publishing tons of content.<\/p>\n It doesn\u2019t matter how many films you have written, if they are worthless, nobody will consider you a great filmmaker. Make one, just one, that touches souls and melts the hearts – you will be regarded with great respect and A-list filmmaker status.<\/p>\n \u201cThe content you create is like fire and social media is the gasoline.\u201d \u2013 Jay Baer<\/p>\n Getting your content liked and shared on social media is one of the most challenging tasks in front of the modern marketers. People only share content having some real value and specific key elements: Entertainment, Educational, Easily-readable, Value-driven, Statistics, Pictures and Video etc.<\/p>\n Since billions of people are using social media and companies are using the different channels to create awareness, it\u2019s a no hidden factor about the quality of the content that matters at the end of the day.<\/p>\n It all sounds easy to do, but the reality is different often. Open your eyes and see the exciting opportunities surrounding you to grow your business on different social media accounts: Facebook, Twitter, Instagram, Snapchat etc.<\/p>\n In reality, barely any of your content will make social media<\/a> twitch because you are just promoting it within your social media or among limited followers of your brand\u2019s social pages. You don\u2019t understand the importance of native advertising and wonder the ways to go viral or shared by the potential audience.<\/p>\n 1. Promote content on social media every now and then. Remember that it takes the time to grow trust. That’s kind of quite a natural thing to go from.<\/p>\n The arrogance is the root of self-destruction, and when it adds in your marketing campaign, you are like to go down the road, with little to no positive result produced.<\/p>\n Remember that there\u2019s a huge competition in every field. In layman\u2019s term, nearly every market is highly competitive. If your rivals are producing a different type of content: videos, podcasts, blogs, emails etc, it doesn’t mean they are doing it wrong.<\/p>\n Until and unless, they are following their industry norms and creating value-driven content with a wee bit of native advertising blended in their campaign, they probably can outrun your campaign to success.<\/p>\n Doing differently doesn\u2019t mean its right. You need to cross-check your campaign to see what mistakes are being committed by your team that\u2019s not producing the hopeful results.<\/p>\n Until you don\u2019t provide the information your audience is looking for, nothing ever great will be done by your limitless efforts.<\/p>\n Every piece of content that catches people\u2019s attention on social media or from organic traffic, earns certain reactions from them, like:<\/p>\n \u2022 \u201cWOW\u201d If you have acquired skills in triggering emotions in the audience about your content, then you are doing some justice to your marketing efforts.<\/p>\n Know that not everyone is going to love your content. You will face certain types of emotions writing to you in the comment section. Some may write an entire blog in a response to the points they completely disagree with and covering the wide aspects that your article missed. While it may seem unnecessary to you, but it\u2019s relevant to some eyes and it\u2019s perfectly OK.<\/p>\nExpectation 2 \u2013 Producing Content in Bulk for Better Outreach<\/h3>\n
Expectation 3: People will share our content<\/h3>\n
\n2. Spend time on creating social media campaigns.
\n3. Boost your social media post\/content\/page. Learn the tricks for better native advertising ROI.
\n4. Participate in groups\/forums, like Facebook groups, or on Quora and answer questions <\/a>with most reliable solution.<\/p>\nExpectation #4: We are taking the high-road by doing best marketing<\/h3>\n
Expectation #5. Customers gonna freakin\u2019 loving it<\/h3>\n
\n\u2022 \u201cAwesome\u201d
\n\u2022 \u201cI needed this.\u201d
\n\u2022 \u201cPerfectly nailed it\u201d
\n\u2022 \u201cMeh.\u201d
\n\u2022 \u201cAwful\u201d
\n\u2022 \u201cLoads of crap\u201d<\/p>\n