5. Videos as an Online Marketing Tool<\/strong><\/h3>\n

Videos have become the new trend for online promotional campaigns as audience have become more visually driven rather than simple text or images. Surveys even show that the websites that have incorporated videos into their websites have shown a rapid increase in the audience base as well as in the conversion rate. Whether it is YouTube or Facebook, all these platforms are showing video ads which have proven to engage the customers better because static images don\u2019t explain or demonstrate the products or services as\u00a0videos\u00a0do.
\n<\/p>\n

These videos can even be shown according to various attributes like age, gender, area or trends etc, making these more effective. Thus, this is one of the finest techniques for online marketing of your business available today.<\/p>\n

Video Marketing includes:<\/strong><\/p>\n

\n
• Informational videos regarding the products or services.<\/li>\n
• \u2018How to’ videos on the correct usability of product or services.<\/li>\n
• Feedback and review videos.<\/li>\n
• Unboxing videos featuring products, showcasing their specialities.<\/li>\n<\/ul>\n

  6. Tie-ups and Influencer-partnerships<\/strong><\/h3>\n

  Influencers are the biggest marketing instruments a business can find in recent days. They have millions of loyal followers that can translate into a huge market for brands. Partnership with the right influencers can bring a sizable increase in the profits.<\/p>\n

  Tie-ins with similar businesses and brands for promotional offers and discounts attract a wider demographic and possible returning customers. It is a wise idea to keep some marketing budget aside for this strategy in your complete plan and organization.<\/p>\n

  Tie-ups and Influencer-partnerships include:<\/strong><\/p>\n

  \n
  • Promotional campaigns with one or more than one social media influencer for a fixed duration.<\/li>\n
  • Discounts kept for avail, especially for the followers of the influencer-partner.<\/li>\n
  • Tie-ups with complementary products to either provide discounts, or free products or services for promotional practices.<\/li>\n<\/ul>\n

    Conclusion<\/strong><\/h4>\n

    All these techniques have been formed after years of surveys and improvements. Most of these techniques work best for small scale, medium scale as well as large scale businesses. With the increase in the number of businesses shifting online each day, the competition has reached its peak level. To stand tall in such a crowded market, build your loyal audience base by utilizing these marketing techniques and strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Internet has taken the world by a storm due to the advantages and features it provides to everyone. Whether you want to search for a product or you wish to sell your products or services to people, internet is the best medium available today. No matter what is the business size, a start up or […]<\/p>\n","protected":false},"author":1,"featured_media":22731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[833],"tags":[],"class_list":{"0":"post-22727","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/22727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/comments?post=22727"}],"version-history":[{"count":5,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/22727\/revisions"}],"predecessor-version":[{"id":52945,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/22727\/revisions\/52945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media\/22731"}],"wp:attachment":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media?parent=22727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/categories?post=22727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/tags?post=22727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}