{"id":15115,"date":"2016-04-19T07:08:57","date_gmt":"2016-04-19T11:08:57","guid":{"rendered":"https:\/\/www.kinexmedia.ca\/?p=15115"},"modified":"2024-10-24T07:51:28","modified_gmt":"2024-10-24T11:51:28","slug":"top-hacks-to-drive-traffic-to-the-website-with-visual-content","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/top-hacks-to-drive-traffic-to-the-website-with-visual-content\/","title":{"rendered":"Top Hacks to Drive Traffic to the Website With Visual Content"},"content":{"rendered":"

Undeniably, it has not only become significant in every growing digital space but a priority, even.<\/span><\/p>\n

However, it’s often hard to find how to achieve the desired results. There’s a lot of advice floating in the market to reach the pinnacle of success, but all those free tips often fail miserably.\u00a0<\/span><\/p>\n

Maybe, we fail to look in the right place and want to have a shortcut to success, which often takes us to a dead end.<\/span><\/p>\n

However, you have to be creative when delivering the goods. For instance, visual content will pay huge in the coming future, and the positive effects have already started leaving their mark.<\/span><\/p>\n

\"Why<\/p>\n

The Visual Content Era<\/strong><\/p>\n

In 2017<\/strong> it was stated that <\/span>65%<\/b> of people are visual learners as per the Source<\/a>.<\/span><\/p>\n

It means we live in a visual era, and nowadays, people prefer consuming visual content rather than textual.<\/span><\/p>\n

Every coin has two sides, and tapping into visual content opportunities brings many difficulties, too, because using it for the business’s growth is not everyone’s cup of tea. Moreover, on average, visitors’ attention span is merely <\/span>8 seconds<\/b>, which worries marketers in gaining the attention to fuel their business bandwagon.<\/span><\/p>\n

\"The<\/p>\n

Being a marketer, you must integrate every existing element in the media, so the visitor can have access to every type of media, especially the visual content, which he loves seeing more often due to digitization of the world.<\/span><\/p>\n

By offering visual content, you allow people to stay on the website for longer. Knowing how easily a viewer can switch to another website, one must change according to the industry trends or market demands and invest in the reso<\/span>urces that can pave the way for better business growth.<\/span><\/p>\n

Let\u2019s look at the most effective ways to offer visual content;<\/strong><\/p>\n

1. Landing Page Videos<\/strong><\/h3>\n

One can’t deny the<\/span> importance of landing pages<\/span><\/a> in today’s competitive digital world. It’s probably the best way to convey your message and effectively sell services. Using a video can deliver a message quickly and engagingly. If it’s well made, then attention span can go from <\/span>8 seconds to 2 minutes<\/b>, giving <\/span>1500%<\/b> boosting in a short time.<\/span><\/p>\n

\"Visitor<\/p>\n

Think of yourself as a visitor who is looking to buy a service from the website. If you come across the landing page, you will probably play the video to get the company’s profile and message, which can help you judge the company.\u00a0<\/span><\/p>\n

That’s the powerful impact of visual content<\/a>. It not only attracts the eyes but soothes the heart, too.<\/span><\/p>\n

According to the industry surveys, on average, landing page videos have added <\/span>90%<\/b> increase in conversion rates. By engaging viewers with<\/span> a fun animation video and delivering the company’s message, you fuel your chances to gain the lead and win your visitor’s trust.<\/span><\/p>\n

2. Infographics<\/strong><\/h3>\n

Your users not only deserve to be well-informed, but they look for content’s credibility before putting their trust in you. Through research surveys, facts and figures, you can give them what they want.\u00a0<\/span><\/p>\n

For the past many years, you are giving use for, but it gives facts and figures and paints the picture of the situation, insights etc. to make their decision stronger about you. <\/span><\/p>\n

\"Visual<\/p>\n

However, imparting visual data often catches the eyes, and it surely catches the attention of visitors or your potential customers.<\/span><\/p>\n

Infographics offer information with moving objects and animation that entices customers to know more about the field. It depicts you as a professional who knows what he is talking about and has in-depth knowledge of the industry.<\/span><\/p>\n

For Infographics you need to<\/b><\/p>\n