{"id":14746,"date":"2016-05-04T07:18:06","date_gmt":"2016-05-04T11:18:06","guid":{"rendered":"https:\/\/www.kinexmedia.ca\/?p=14746"},"modified":"2024-05-20T06:12:36","modified_gmt":"2024-05-20T10:12:36","slug":"the-7-deadliest-twitter-x-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/the-7-deadliest-twitter-x-mistakes-to-avoid\/","title":{"rendered":"The 7 Deadliest Twitter (X) Mistakes To Avoid"},"content":{"rendered":"

Twitter, now known as “X,” was originally a place where people shared their thoughts and views. Nowadays, social media apps and internet access are no longer a luxury. Everybody has access to social media platforms. This has led to a new era where brands extensively use these platforms to engage with their audience.<\/span><\/p>\n

Twitter has been a launchpad for many startups to achieve success. With trending topics and hashtags, Twitter seems to have the potential for organic reach beyond a brand’s follower base. A clever tweet or campaign can gain massive traction if it resonates with the online audience, but you never know when it may backfire. Let’s understand what Twitter marketing is and how you can leverage it to bring your brand into the spotlight, as well as what things you need to be aware of during your marketing journey on Twitter. Let’s begin.<\/span><\/p>\n

What is Twitter Marketing?<\/strong><\/h2>\n

Twitter marketing is about strategically using the platform to connect with your audience, build brand awareness, and ultimately drive sales. You can achieve this by creating a comprehensive marketing strategy that goes beyond just promoting your products or services.\u00a0 Content variety is key, with a mix of informative tweets, engaging questions, and promotional messages.\u00a0 Before starting,\u00a0 conduct an audit of your account to understand your current standing. Analyze your competition, identify your target audience, and set achievable goals. Utilize analytics tools to track your progress and develop a content calendar to ensure consistent posting.<\/span><\/p>\n

\"how-to-do-twitter-marketing\"<\/p>\n

How is Twitter marketing different from other social media marketing?<\/strong><\/h2>\n

Twitter’s all about what’s trending and those hashtags. Yet, keep in mind that it requires its own special strategy to really hit the mark.<\/span><\/p>\n

\"how-is<\/p>\n

Getting Hashtags Wrong\u00a0<\/strong><\/h2>\n

Hashtags started on Twitter to help people find stuff they’re interested in. Now, they’re everywhere online and even in regular talks.<\/span><\/p>\n

Hashtags are pretty common, but many marketers don’t use them right. Just putting a hashtag in a tweet doesn’t guarantee it will work well. It needs a bit of planning.<\/span><\/p>\n

To avoid messing up with hashtags in your marketing, let’s see the main mistakes marketers or brands make. If you’re doing some of these things, it’s time to rethink your hashtag plan.<\/span><\/p>\n

1.\u00a0 Using only popular or generic hashtags:\u00a0 These hashtags might get you some views, but they won’t reach your target audience. Instead, focus on hashtags relevant to your niche.<\/span><\/p>\n

2. Not researching hashtags: Before using a hashtag, check its popularity and see how it’s being used. Avoid irrelevant or negative hashtags.<\/span><\/p>\n

3. Ignoring local hashtags: If your business is local, use hashtags specific to your city or region to attract a local audience.<\/span><\/p>\n

4. Using too many hashtags: There’s a limit to the number of hashtags you can use per post. Stick to a reasonable number, like 5-10, that are relevant to your content.<\/span><\/p>\n

5. Not using a mix of hashtags: Don’t just use popular hashtags or hashtags with very low volume. Use a mix of both to reach a wider audience while staying targeted.<\/span><\/p>\n

6. Long hashtags: Your hashtags are too long and confusing. When you make hashtags for your tweets, you want others on Twitter who like the same things to join in. But if your hashtags are too long, there’s not enough space for others to add their own stuff. They might not use your hashtag at all. So, keep it short and easy to remember if you want more people to join in.<\/span><\/p>\n

7. You don\u2019t check how others are using hashtags: Before using a hashtag, check how others are already using it on Twitter. This helps you avoid problems and decide if you should change your hashtag. If a hashtag is already getting a lot of attention, you might want to pick a different one to keep your conversation focused. Also, searching beforehand helps you avoid using a hashtag with a strong meaning that could cause issues.<\/span><\/p>\n

8. You don\u2019t consider how your hashtags may be negatively used: You might not think about how your hashtag could be used in a bad way. Twitter can be pretty mean sometimes, so it’s really important to think about all the ways a hashtag could be used before you start a campaign with it.<\/span><\/p>\n

Once you make a hashtag, how people use it is up to them, not you. Lots of companies didn’t think about the bad ways their hashtag could be used and ended up getting lots of negative tweets about their brand with that hashtag.<\/span><\/p>\n

So, always check with someone outside your company before using a hashtag. It could save you from feeling embarrassed later on.<\/span><\/p>\n

Make insensitive tweets<\/strong><\/h2>\n

\"tweets-disasters-on-twitter\"<\/p>\n

In September 2014, DiGiorno Pizza made a big mistake on social media, teaching other brands an important lesson. Here’s what happened:<\/span><\/p>\n

There was a hashtag on Twitter called #WhyIStayed, where people shared why they stayed in abusive relationships. DiGiorno tried to join in by tweeting: “#WhyIStayed because you left the pizza box open in the fridge.” But it wasn’t funny; it made light of a serious issue.<\/span><\/p>\n

People got really mad. They criticized DiGiorno for not understanding the seriousness of domestic violence. The tweet was shared a lot, and the brand got a lot of negative attention.<\/span><\/p>\n

DiGiorno felt ashamed and lost the trust of customers. They had to say sorry many times, both on Twitter and officially. They also deleted the tweet and admitted they messed up.<\/span><\/p>\n

Lessons Learned<\/b><\/p>\n

This incident taught brands some important things:<\/span><\/p>\n

    \n
  1. Stay updated: Brands should know what’s happening in the world before posting on social media.<\/span><\/li>\n
  2. Think first: Don’t just join trends without knowing what they’re about. What seems like a joke might offend people.<\/span><\/li>\n
  3. Respect your audience: Social media is about talking with people, not with them. Brands need to be careful about what they say.<\/span><\/li>\n<\/ol>\n

    DiGiorno’s mistake reminds us that brands need to be careful and respectful on social media. One wrong post can hurt a brand’s image and trust from customers.<\/span><\/p>\n

    You are not asking for retweets<\/strong><\/h2>\n

    Normally, it might not be considered a good practice. But for business brands, it’s different. Asking for retweets is a big chance many brands miss out on. Studies show that asking for retweets can get you 12 times more retweets or even more. Plus, using the full word “retweet” instead of “RT” can get you 23 times more retweets. Just don’t overdo it; asking too often can bug people.<\/span><\/p>\n

    Posting too much<\/strong>\u00a0<\/span><\/h2>\n

    Posting too much can be appalling to your followers. While a Forbes article suggests that more tweets lead to more followers, it’s important to find a balance.\u00a0 The constant barrage of tweets can overwhelm your audience, making them feel like they’re being spammed. This can lead to them unfollowing you, leaving you back at square one with no audience.<\/span><\/p>\n

    Here is why<\/span><\/p>\n

      \n
    1. Overwhelm: People follow accounts they want to see interesting content from, not a constant stream of updates. Too many tweets can drown out your important messages and make it hard for people to keep up.<\/span><\/li>\n
    2. Spammy feeling: If you tweet constantly, it can feel like you’re just trying to push out content without regard for your audience’s interests. This can lead to negative feelings and unfollows.<\/span><\/li>\n
    3. Back to square one: The whole point of having followers is to build an audience that engages with your content. If you drive them away with excessive tweeting, you’ll have to start over-building your audience.<\/span><\/li>\n<\/ol>\n

      Why following everyone is not good<\/strong><\/h2>\n

      Following everyone clutters your feed with information that might not be relevant to you. You’ll see tweets from people outside your target audience, making it difficult to find the content you’re interested in.<\/span><\/p>\n

      People who follow everyone likely aren’t very engaged with the content they see. They might not follow you back or interact with your tweets because they’re bombarded with information from countless accounts.<\/span><\/p>\n

      Having a smaller, targeted following of people genuinely interested in your content is more valuable than a large, unengaged following.<\/span><\/p>\n

      Better Strategies for Building Your Audience<\/b><\/p>\n

        \n
      1. Target Audience: Identify your ideal follower. Who are you trying to reach with your tweets? Focus on following accounts that cater to that audience.<\/span><\/li>\n
      2. Leverage Recommendations: Use Twitter’s suggestions in the sidebar to find relevant accounts to follow based on your industry or interests.<\/span><\/li>\n
      3. Strategic Following: Consider the following ratio when following accounts. Look for users with a healthy balance between followers and following numbers. These users are more likely to follow you back if your content aligns with their interests.<\/span><\/li>\n
      4. Engagement: Focus on building relationships with your followers. Respond to comments, participate in conversations<\/a>, and like and retweet content you find valuable. This will encourage them to engage with you as well.<\/span><\/li>\n<\/ol>\n

        Your Tweets are not worth retweeting\u00a0<\/span><\/h2>\n

        As social media marketing expert Avinash Kaushik points out, content is crucial for grabbing your audience’s attention. If your tweets are bland, repetitive, or irrelevant, they won’t resonate with your followers.<\/span><\/p>\n

        Strike a balance between brevity and impact<\/b><\/p>\n

        Your tweets need to be concise and engaging to capture attention within seconds. Long-winded explanations will likely get skipped.<\/span><\/p>\n

        Know your audience<\/b><\/p>\n

        Tweets that are relatable to your target audience are more likely to be retweeted. Are you speaking their language? Are you addressing their interests and concerns?<\/span><\/p>\n

        Lack of value proposition<\/b><\/p>\n

        Why should someone retweet your content? Does it inform, entertain, inspire, or spark conversation? If your tweets don’t offer something valuable to your followers, they’ll likely keep scrolling.<\/span><\/p>\n

        Here are some tips to improve your tweets and encourage retweets:<\/b><\/p>\n

          \n
        1. Focus on high-quality content:<\/b> Share informative articles, interesting statistics, funny observations, or thought-provoking questions.<\/span><\/li>\n
        2. Be concise and impactful:<\/b> Keep your tweets short and sweet, but still pack a punch.<\/span><\/li>\n
        3. Target your audience:<\/b> Tailor your tweets to the interests and needs of your followers.<\/span><\/li>\n
        4. Offer value:<\/b> Make sure your tweets provide something of value to your audience.<\/span><\/li>\n
        5. Use visuals:<\/b> Images and videos can grab attention and make your tweets more engaging.<\/span><\/li>\n<\/ol>\n

          Engage with your followers:<\/b> Ask questions, respond to comments, and participate in conversations.<\/span><\/p>\n

          You do not engage with your audience<\/strong><\/h2>\n

          Followers enjoy interacting: People value engagement more than simply following an account. They prefer feeling involved in a dialogue rather than being just a statistic on a list of followers. One-sided communication, like solely posting content, becomes dull quickly.<\/span><\/p>\n

          Engagement cultivates loyalty: Responding to comments and messages demonstrates to your followers that you respect their input and presence. This fosters a community atmosphere and encourages them to remain engaged and invested in your content.<\/span><\/p>\n

          Followerwonk aids in discovering interested audiences: This no-cost tool enables you to pinpoint topics relevant to your industry that generate significant engagement. By incorporating these terms in your responses and interactions, you can connect with individuals already interested in your content. This targeted approach facilitates more meaningful exchanges.<\/span><\/p>\n

          In short, disregarding follower interaction transforms your followers into a passive audience. Actively engaging with them helps forge relationships, enhance loyalty, and ultimately establish a more prosperous presence on social media.<\/span><\/p>\n

          Self-Promotion<\/strong><\/h2>\n

          While promoting yourself and your business is important, there’s a fine line between awareness and annoyance. Here’s why blatant self-promotion backfires:<\/span><\/p>\n

          Information Overload<\/b><\/p>\n

          The 21st century bombards us with ads. People are tuned out to constant sales pitches.\u00a0 They follow social media for connection and interesting content, not a barrage of “buy this” messages.<\/span><\/p>\n

          Loss of Trust<\/b><\/p>\n

          People can see through inauthenticity. If every tweet is a promotion, it screams desperation and a lack of genuine value to offer. It makes you seem more interested in selling than building relationships.<\/span><\/p>\n

          Turning Off Followers<\/b><\/p>\n

          Nobody wants to feel like a walking target for marketing messages. Consistent self-promotion alienates followers and drives them away.<\/span><\/p>\n

          The Power of Balanced Content<\/b><\/p>\n

          Focus on creating a valuable and engaging social media presence<\/a>:<\/span><\/p>\n

          Share Relevant Content<\/b><\/p>\n

          Tweet about news and topics related to your industry. This positions you as an authority and establishes trust.<\/span><\/p>\n

          Become a Resource<\/b><\/p>\n

          Offer insights, tips, and helpful content. This will build rapport with your audience and position you as someone worth following.<\/span><\/p>\n

          Promote Sparingly<\/b><\/p>\n

          Use a 10:1 rule.\u00a0 For every ten informative or engaging tweets, do one business promotion. This keeps your feed interesting and ensures your promotions reach a receptive audience.<\/span><\/p>\n

          Long Story Short<\/strong><\/h2>\n

          Don’t just throw hashtags around randomly. Use ones that fit your topic and aren’t too long. Be careful not to joke about serious stuff. It’s okay to ask for retweets sometimes, but not too much, as people might get annoyed. Don’t flood people’s feeds with too many tweets. Quality over quantity is the key.\u00a0 Following everyone may seem like a good idea, but it can clutter your feed with stuff you don’t care about. Make sure your tweets are interesting. Nobody wants to share something dull. Engage with your followers. People like feeling heard and appreciated. Keeping these things in mind can greatly improve your engagement with the audience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

          Twitter, now known as “X,” was originally a place where people shared their thoughts and views. Nowadays, social media apps and internet access are no longer a luxury. Everybody has access to social media platforms. This has led to a new era where brands extensively use these platforms to engage with their audience. Twitter has […]<\/p>\n","protected":false},"author":1,"featured_media":77001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[833,20],"tags":[207,208],"class_list":{"0":"post-14746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"category-web-design-blog","9":"tag-twitter","10":"tag-twitter-ads"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/14746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/comments?post=14746"}],"version-history":[{"count":10,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/14746\/revisions"}],"predecessor-version":[{"id":77010,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/14746\/revisions\/77010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media\/77001"}],"wp:attachment":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media?parent=14746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/categories?post=14746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/tags?post=14746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}