{"id":12860,"date":"2016-01-21T01:07:21","date_gmt":"2016-01-21T06:07:21","guid":{"rendered":"https:\/\/www.kinexmedia.ca\/?p=12860"},"modified":"2023-01-27T00:55:16","modified_gmt":"2023-01-27T05:55:16","slug":"doing-these-start-up-e-commerce-mistakes-stop-it","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/doing-these-start-up-e-commerce-mistakes-stop-it\/","title":{"rendered":"Doing These Start-up E-commerce Mistakes? Stop it."},"content":{"rendered":"

E-commerce is attracting great minds to try their luck. In recent years, many e-commerce ventures have proved successful<\/a>. Its glow has blindfolded new start-ups, and they end up making horrid mistakes that they should have avoided in the first place. Despite gaining years of experience and acquiring every piece of information, owners think they are ready to break the shell and shine. However, time shows what they have missed.<\/p>\n

\"If<\/a><\/p>\n

So if you are running a start-up or it’s in the pipeline process, better to stop avoiding these mistakes.<\/strong><\/p>\n

    \n
  1. \n

    First Scaling and Testing Later<\/strong><\/h3>\n<\/li>\n<\/ol>\n

    What has been observed is; most owners remain in a hurry to launch their e-commerce portal but overlook the importance of testing. They scale websites and think testing can be done later. What? Are you doing that, too? Often, they are stunned by online sales and hope to churn out a large sum of money. However, when they realize this fundamental mistake \u2013 it\u2019s too late to hold the situation.<\/p>\n

    \"Testing<\/a><\/p>\n

      \n
    1. \n

      Offering Discount, but Ignoring its Impact <\/strong><\/h3>\n<\/li>\n<\/ol>\n

      Often e-commerce<\/a> companies fantasize about the success of discount coupon ideas. Without doing market research and opting for ground-breaking methodologies, they find themselves amidst failure. Discounting e-commerce is a double-edged sword, and it must be used carefully and efficiently. Even discount-crazy customers don\u2019t return if they smell desperation in offerings. Countless websites have sunk by doing this. Don\u2019t be one among them.<\/p>\n

      \"Offering<\/a><\/p>\n

        \n
      1. \n

        Overlooking Value of Analytics<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        Analytics is a key element in determining the success rate and planning for the future. Most businesses don\u2019t set-up Google Analytics<\/a> account , and it cost them bluntly in the long run. Data is precious, and it can invite fortunes at your door. Don\u2019t underestimate the power of Analytics. Set-up your account asap.<\/p>\n

        \"Overlooking<\/a><\/p>\n

        Many times, companies keep consulting one digital marketing<\/a> agency to another and continue the process until they do not get desired results. Do they get? No. Rather than firing firms, it\u2019s better to integrate proper data and gain insights that can turn the direction of your business.<\/p>\n

          \n
        1. \n

          Choosing Wrong Ecommerce Platform<\/strong><\/h3>\n<\/li>\n<\/ol>\n

          Understanding your needs and strengths helps before choosing the right e-commerce platform. Often, owners aren\u2019t tech-savvy and jump to advanced versions that give them problems in the long run. For instance, if you are a beginner, always choose the SaaS platform. If, however, you understand the technology and want a lot of room for customization, Magento, Openkart are your best options.<\/p>\n

          \"Choosing<\/a><\/p>\n

            \n
          1. \n

            Not Doing Mobile Optimization and Speed<\/strong><\/h3>\n<\/li>\n<\/ol>\n

            Mobiles or handheld devices are becoming more prominent, and within months, it will completely reshape the digital business. Still, there are loads of start-ups who fail to oversee the functioning of their websites on mobile platforms. Again, a lot of people prefer PCs? Agreed. But with the pacing industry is renovating itself, it won\u2019t be the right choice for owners who don\u2019t look for the responsive working of their websites.<\/p>\n

            \"Mobiles<\/a><\/p>\n

            Beside Mobile Optimization, speed<\/strong> performs an essential factor. According to industry analytics, even 1 second of site load time can reduce conversion by 7%<\/strong>. Give me one moment in time!! That\u2019s true. Uploading HD images to make it look graphically brilliant is acceptable, but comprising with speed factor isn\u2019t.<\/p>\n

              \n
            1. \n

              Not Placing Importance on Revisits <\/strong><\/h3>\n<\/li>\n<\/ol>\n

              The e-commerce sector is highly dynamic. Sometimes customers fill their carts with products and move to the conversion process, but back off at the last moment. Don\u2019t panic. It happens. Most start-ups fail to consider the importance of their shoppers and don\u2019t work in the direction to bring them back for business.<\/p>\n

              \"priority-of-ecommerce-shoppers\"<\/p>\n

              \u201cOn average, 98% of e-commerce shoppers<\/strong> leave without converting.\u201d – Ad Roll stated in its e-market reports<\/em>.<\/p>\n

              Introduce weekly or monthly newsletters and encourage shoppers to subscribe to them. It skyrockets\u2019 messages in their mailboxes that leads them in re-conversion. Instead of building everything from scratch, setup Facebook or Google retreating pixel.<\/p>\n

              Conclusion – \u00a0<\/strong><\/h4>\n

              Take one step at a time. Don\u2019t rush while in business. The e-commerce sector can bring fruitful results in the long run, but only if you have the patience to properly manage the portal and check every minute detail to avoid unnecessary botheration.<\/p>\n","protected":false},"excerpt":{"rendered":"

              E-commerce is attracting great minds to try their luck. In recent years, many e-commerce ventures have proved successful. Its glow has blindfolded new start-ups, and they end up making horrid mistakes that they should have avoided in the first place. Despite gaining years of experience and acquiring every piece of information, owners think they are […]<\/p>\n","protected":false},"author":1,"featured_media":21033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[833,13,20],"tags":[65,571,736],"class_list":{"0":"post-12860","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"category-e-commerce-portfolio","9":"category-web-design-blog","10":"tag-ecommerce","11":"tag-ecommerce-business","12":"tag-startup-business"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/12860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/comments?post=12860"}],"version-history":[{"count":5,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/12860\/revisions"}],"predecessor-version":[{"id":58732,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/12860\/revisions\/58732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media\/21033"}],"wp:attachment":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media?parent=12860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/categories?post=12860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/tags?post=12860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}