{"id":11988,"date":"2015-10-08T14:32:15","date_gmt":"2015-10-08T18:32:15","guid":{"rendered":"https:\/\/www.kinexmedia.ca\/?p=11988"},"modified":"2024-11-05T06:26:58","modified_gmt":"2024-11-05T11:26:58","slug":"deliver-excellent-b2b-shopping-experience-with-10-quick-steps","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/deliver-excellent-b2b-shopping-experience-with-10-quick-steps\/","title":{"rendered":"Deliver Excellent B2B Shopping Experience With Pro Tips"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every niche targets a different audience. B2B Businesses mainly target the toughest audience &#8211; Businesses. Every business owner is smart enough to make an informed decision after weighing the potential pros and cons. It is quintessentially challenging to convince such an audience to buy your products or services. Once you have convinced them to make a purchase, the next thing you need to focus on is \u201cProviding a good B2B shopping experience\u201d.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How To Provide An Exceptional B2B Shopping Experience?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B2B websites must be more attentive to providing an exceptional shopping experience because \u2018one silly mistake can make you lose potential customers\u2019. And one customer\u2019s worth would be more than $5000. Can you afford to lose them? Now, the question arises &#8211; \u2018<a href=\"https:\/\/www.kinexmedia.com\/blog\/why-shoppers-leave-website\/\">What can be done to avoid losing potential customers\u2019?<\/a>\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Smooth Navigation\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Since a business website offers different products and services, the navigation needs to be simplified and smooth.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If a user encounters too many hangs, he is definite to leave. Thus, the navigation should flow like water.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When a user is getting redirected to a particular webpage, there must not be any link breakage.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64350\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/streamline-your-b2b-shopping-experience.jpg\" alt=\"streamline-your-b2b-shopping-experience\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/streamline-your-b2b-shopping-experience.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/streamline-your-b2b-shopping-experience-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">2. Easy Checkout Process<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Businessmen tend to be more rational, and owing to their critical nature, they find fault with everything possible.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure the checkout process is smooth.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t ask customers to fill in unnecessary details.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t let your pages SNAP. (It breaks the user\u2019s trust in you; for once and forever)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure to incorporate a chatbot within the checkout process to assist customers.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64353\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/easy-checkout-process.jpg\" alt=\"easy-checkout-process\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/easy-checkout-process.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/easy-checkout-process-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">3. Incorporate Offers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Be it laymen or a businessman, everybody likes complimentary gifts and discounts. Businessmen get tempted by big discount offers as they spend a lot during buying. So it is always suggested to incorporate offers. There are many kinds of offers that you can incorporate:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buy One, Get One Free<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buy at MRP,\u00a0 Get 2 Free<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buy Today at MRP, Get 20% Off Next Time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buy Today To Avail A Free Gift<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flash Sale at 20%, 30% and 40% Off<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Apart from that, there need to be referral offers. Like, you refer a website to a person, and he buys something from the website, then he<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64357\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/unlock-power-of-offers-for-your-b2b-shopping-experience.jpg\" alt=\"unlock-power-of-offers-for-your-b2b-shopping-experience\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/unlock-power-of-offers-for-your-b2b-shopping-experience.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/unlock-power-of-offers-for-your-b2b-shopping-experience-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">4. Great Customer Service<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are many things where people get stuck during the shopping process. They need assistance. There is a need for active customer service. To some extent, you can put chatbots into use, but for advanced queries, you must have manual customer service. Here are some key points to remember:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t let your customers feel &#8211; \u2018There is no help available!\u2019<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In case of advanced query &#8211; \u2018Make human help available\u2019.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If a customer asks for help late at night, his query should not be ignored. In case any robot or human is not able to respond, then he must get a message or an email which states the matter like this &#8211;\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cThanks for messaging. Our team is currently not able to respond. Your query will be addressed within two working days. Here is your ticket number &#8211; xxxxxx567. We request you to use it in the further conversation with our team.\u201d\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64355\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/great-customer-service.jpg\" alt=\"great-customer-service\" width=\"740\" height=\"547\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/great-customer-service.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/great-customer-service-135x100.jpg 135w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">5. Availability\/ Bulk Stock<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure the products and services you offer are available in bulk quantities. Having scarce availability produces a negative impact on your web visitors. They will turn to your competitors and start exploring their products. There is a high probability that your competitor\u2019s products will tempt them, and they\u2019ll become loyal to them. This way, you come one step closer to losing the potential prospects.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I agree that there may encounter some cases where you run short of the products. In that scenario, you can use the \u2018REMIND ME WHEN IT IS AVAILABLE\u2019 button. You can also suggest your audience buy \u2018RELATED PRODUCTS\u2019.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64361\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/availability-bulk-stock.jpg\" alt=\"availability-bulk-stock\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/availability-bulk-stock.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/availability-bulk-stock-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">6. Don\u2019t Hike Up Rates\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Quality is the first thing customers look for when buying a product. Don\u2019t take undue advantage of this trait. You must charge a reasonable amount for the product and the offered quality. Don\u2019t shoot up rates unreasonably for offering the best quality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reasonable Arguments To Hike Up Rates:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you\u2019re using any exotic ingredient in the edible product.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you\u2019re using complex machinery in your product.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you\u2019re providing an international or highly paying workforce certified by some reputable organization, then it is worth charging more.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64359\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/dangers-of-sudden-price-hikes.jpg\" alt=\"dangers-of-sudden-price-hikes\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/dangers-of-sudden-price-hikes.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/dangers-of-sudden-price-hikes-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">7. Transportation Facilities<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every <a href=\"https:\/\/www.kinexmedia.com\/b2b-website-design\/\">B2B Business<\/a> must offer free or discounted delivery services. It will tempt your website visitors to buy products from you and not from your competitors. Here are some of the Delivery Offers you can use:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buy items worth xxxx$ and get FREE delivery\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refer us to 2 of your friends and get FREE delivery\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buy it at MRP and get FREE delivery<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64366\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/offer-free-delivery-services-min.jpg\" alt=\"offer-free-delivery-services-min\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/offer-free-delivery-services-min.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/offer-free-delivery-services-min-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">8. Avoid Unnecessary Details\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">During the signup and survey process, ensure you\u2019re asking for only the details your website visitors are comfortable sharing. Make only specific credential fields necessary. Don\u2019t force customers for more details. For example: Don\u2019t make \u2018Choose your Gender\u2019 necessary. Some people do not prefer disclosing it. So, don\u2019t mark \u2018asterisk\u2019 in the question (asterisk mark meaning: make the answering compulsory). If you want to make it compulsory, adding an option in the dropdown is suggested &#8211; \u201cPREFER NOT TO SAY\u201d.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64365\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/the-power-of-simplicity.jpg\" alt=\"the-power-of-simplicity\" width=\"740\" height=\"305\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/the-power-of-simplicity.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/the-power-of-simplicity-212x87.jpg 212w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">9. Security-Enriched\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To build trust among your targeted audience, it is essential to add some security features. It is recommended to highlight this in \u2018WHY CHOOSE US\u2019 as it will add credibility to your site, and website visitors will trust you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, Maintaining security is crucial because of the \u2018ONLINE PAYMENT\u2019. Don\u2019t let your website visitors doubt your credibility.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64363\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/security-enriched.jpg\" alt=\"security-enriched\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/security-enriched.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/10\/security-enriched-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/span><\/h4>\n<h2><span style=\"font-weight: 400;\">Conclusion\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Providing a good B2B shopping experience is crucial for businesses as it can impact potential customers&#8217; decisions. To deliver an excellent B2B shopping <a href=\"https:\/\/www.kinexmedia.com\/blog\/watch-out-ux-trends-in-upcoming-years\/\">user experience<\/a>, businesses should provide smooth navigation, an easy checkout process, incorporating offers, great customer service, availability of bulk stock, reasonable pricing, transportation facilities, avoiding unnecessary details, and ensure security. By following these 10 quick steps, businesses can increase customer loyalty and reduce the chances of losing potential prospects, leading to <a href=\"https:\/\/www.kinexmedia.com\/blog\/the-basics-of-a-good-website-design\/\">increased sales and revenue<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every niche targets a different audience. B2B Businesses mainly target the toughest audience &#8211; Businesses. Every business owner is smart enough to make an informed decision after weighing the potential pros and cons. It is quintessentially challenging to convince such an audience to buy your products or services. Once you have convinced them to make [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":64349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,20],"tags":[709,710,611,711,712],"class_list":{"0":"post-11988","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce-portfolio","8":"category-web-design-blog","9":"tag-b2b","10":"tag-ecommerce-shopping","11":"tag-online-shopping","12":"tag-shopping-experience","13":"tag-shopping-season"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/11988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/comments?post=11988"}],"version-history":[{"count":11,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/11988\/revisions"}],"predecessor-version":[{"id":79603,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/11988\/revisions\/79603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media\/64349"}],"wp:attachment":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media?parent=11988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/categories?post=11988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/tags?post=11988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}