{"id":10361,"date":"2015-05-04T05:56:13","date_gmt":"2015-05-04T09:56:13","guid":{"rendered":"https:\/\/www.kinexmedia.ca\/?p=10361"},"modified":"2024-11-08T06:57:23","modified_gmt":"2024-11-08T11:57:23","slug":"white-hat-link-building","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/white-hat-link-building\/","title":{"rendered":"White Hat Link Building Techniques to Boost Website Ranking"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">White hat Link building is a widely used SEO technique that can help a website rank higher in the search results. Search engines use these links to determine a website&#8217;s relevancy and authority. So, sites with more links are considered superior. Not only this, links also play a key role in helping the users and search engine crawlers find a website&#8217;s content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, while building links for a website, one question remains and it&#8217;s what is the right way to do it. This is how the concept of white hat link-building was born. Many started to manipulate the <a href=\"https:\/\/www.kinexmedia.com\/blog\/top-search-engine-ranking-factors\/\">search engine rankings<\/a> and get their website to appear more authoritative than they actually are. Sounds appealing, but these practices bring severe penalties by Google, and if you don&#8217;t want to land in trouble, you better focus on white hat link-building. Wondering how it&#8217;s done? Well, that&#8217;s what we are here for!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we are covering:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is white hat link building?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are white hat link-building practices?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">White hat vs Black hat SEO?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s begin!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is White Hat Link Building?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-79566\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/05\/what-is-white-hat-link-building.jpg\" alt=\"what is white hat link building\" width=\"740\" height=\"410\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/05\/what-is-white-hat-link-building.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/05\/what-is-white-hat-link-building-180x100.jpg 180w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">White hat link building is a search engine optimization <a href=\"https:\/\/www.kinexmedia.com\/blog\/best-strategies-for-quality-backlinks\/\">technique of gaining backlinks<\/a> through means of strategies that comply with Google&#8217;s guidelines. It is considered the safest way to build the authority of your website since the practices involved in this way do not generate any Google penalties.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though it&#8217;s a slower way of building the links, it is greatly helpful in nurturing long-term results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, marketers feel that outreach, to some extent, is necessary.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what do we understand from this?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We believe the link should be considered white hat if they are used like this:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> When a website owner accepts your request to post your content as it will benefit their audiences<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> When someone naturally discovers your content and links to it<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> When website owners believe their audience will show interest in your <a href=\"https:\/\/www.kinexmedia.com\/blog\/how-to-create-backlinks-through-guest-posting\/\">guest post<\/a> pitch and agree to share it on their website<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In all the above cases the goal is to satisfy the user so until your content is helpful and user centric, you don&#8217;t need to worry.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Gray Hat vs. Black Hat vs. White Hat Links<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">White, grey, and black hat link building are different ways of gaining backlinks. While white hat\u00a0 link practices are strictly based on Google&#8217;s guidelines and <a href=\"https:\/\/www.kinexmedia.com\/infographics\/say-no-to-black-hat-seo\/\">black hat strategies<\/a> are focussed on exploiting the loopholes, grey hat techniques act as a fine line between them.\u00a0<\/span><\/p>\n<table class=\"table table-bordered\" style=\"height: 204px;\" width=\"1027\">\n<thead>\n<tr class=\"table_width\">\n<th style=\"width: 26%;\">Black Hat link<\/th>\n<th style=\"width: 37%;\">Grey hat link<\/th>\n<th style=\"width: 37%;\">White hat link<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Explicitly against Google guidelines<\/td>\n<td>Involves practices that are not purely spammy but also not white hat at the same time<\/td>\n<td>Focuses on generating links on high-quality and credible websites<\/td>\n<\/tr>\n<tr>\n<td>It employs practices like using Private Blog Networks (PBNs), link farms, or automatically generating comment links<\/td>\n<td>It uses practices like reaching out to websites and requesting them to link to your site.<\/td>\n<td>Employs practices like Digital PR, high-quality guest posting, promoting linkable assets, etc.<\/td>\n<\/tr>\n<tr>\n<td>Practices can still work in the short term<\/td>\n<td>Practices work most of the time<\/td>\n<td>Works best in the long term<\/td>\n<\/tr>\n<tr>\n<td>Ineffective with betterment in search engines<\/td>\n<td>Hard for Google to identify between grey hat and white hat optimization<\/td>\n<td>Google will view your website favourably and is likely to reward you with higher search rankings<\/td>\n<\/tr>\n<tr>\n<td>Risk of a manual penalty<\/td>\n<td>Useful until you understand you are not risking something big like content quality.<\/td>\n<td>No impact on your rankings with changing algorithms<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-weight: 400;\">How to do White Hat Link Building?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-79567\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/05\/link-building-tips-1.jpg\" alt=\"link building tips\" width=\"700\" height=\"405\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/05\/link-building-tips-1.jpg 700w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/05\/link-building-tips-1-173x100.jpg 173w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are several ways you can get highly authoritative sites to add hyperlinks pointing to your content.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Use Statistics (Digital PR)\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Blog writers, students, new article writers, etc, often include stats to back up their content. It&#8217;s a widely used practice. You can leverage this aspect to get more backlinks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you have to do is conduct a survey to find the relevant stats of your niche and post them on your website. This way websites would add your content&#8217;s link their site. It&#8217;s easier than getting backlinks from cold email outreach. It will also make you sound less salesy and more helpful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just make sure the data you share is original and related to what your business does. For example, if you are a digital marketing company. You can share stats on the number of sales that took place in 2024, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This technique will work as an incredible asset for raising your <a href=\"https:\/\/www.kinexmedia.com\/blog\/importance-of-brand-building\/\">brand&#8217;s authoritativeness<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surveys, stats or data studies are the type of <a href=\"https:\/\/www.kinexmedia.com\/blog\/audience-segmentation-a-reliable-digital-strategy\/\">digital PR strategy<\/a>, which Google recognizes as one of the effective white hat link-building techniques.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-79568\" src=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/05\/digital-pr-technique-screenshot.jpg\" alt=\"digital pr technique screenshot\" width=\"740\" height=\"313\" srcset=\"https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/05\/digital-pr-technique-screenshot.jpg 740w, https:\/\/www.kinexmedia.com\/wp-content\/uploads\/2015\/05\/digital-pr-technique-screenshot-212x90.jpg 212w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">2. Guest Posting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have you ever heard of &#8220;Link baiting?&#8221; It&#8217;s a very useful strategy to attract backlinks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In simple terms, link baiting is the process of creating content with the goal of getting people to link to it or share it. But it\u2019s not as easy as it sounds.\u00a0 <a href=\"https:\/\/www.kinexmedia.com\/blog\/what-is-content-marketing\/\">Content marketing<\/a> includes finding what works for you, choosing content formats like whether you want to create ultimate guides, detailed case studies, etc., and so much more. With guest posting, you can captivate your audience, encourage sharing, and attract valuable backlinks. This can lead to increased organic traffic, <a href=\"https:\/\/www.kinexmedia.com\/blog\/how-to-improve-your-sites-search-ranking-using-seo\/\">improved search engine rankings<\/a>, and enhanced brand awareness.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">You\u2019ll need a dedicated team to work on promoting your content. Kinex Media is a 15-year-old digital marketing agency. With so much experience, we can efficiently increase your backlinks in a short time span.\u00a0<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">3. Link Reclamation or Link Repurposing.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In this technique we are going to look at where our competitors got links and persuade those websites to link to us instead. To go ahead with this technique you will first need to find some old articles with a lot of backlinks and then find out who is linking to them using tools like Ubersuggest or Ahrefs. Then, send an email pitch asking them to link to your article instead as it has up-to-date content in it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an example of a pitch you can write to them:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Hey Team Infoloid,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">This article piece that you wrote has some outdated advice in it as it has recommendations that do not work anymore. We wrote a guide on how to \u2026\u2026\u2026\u2026\u2026 Would you mind linking to it in your article.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I can also provide you with the content if it would save time.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Regards,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Grace<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">5. Build Links to a Resource Page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Resource page link building is a way to get your <a href=\"https:\/\/www.kinexmedia.com\/blog\/the-reasons-why-responsive-websites-are-an-advantage-for-search-engine-optimization\/\">website noticed by search engines<\/a>. You do this by finding websites that list helpful resources on a specific topic. Then, you ask the website owner to add a link to your website on their page. This helps your website rank higher in search engine results and attract more visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the steps for it:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You first have to find resource pages. You can do it using search engines like Google to find resource pages. Use search terms like &#8220;keyword inurl:resources&#8221; or &#8220;keyword best resources.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Now, check for broken links. Look for broken links on these resource pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer Your Resource. If you have a high-quality resource on the same topic, offer to replace the broken link with a link to your content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach Out to the Website Owner. Contact the website owner politely and explain why your resource is a good fit.<\/span><\/li>\n<\/ol>\n<p><i><span style=\"font-weight: 400;\">Why Resource Page Link Building is Beneficial<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlinks from authoritative websites can boost your website&#8217;s ranking in search engine results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More visibility in search engines leads to more visitors to your website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlinks from reputable websites can improve your website&#8217;s credibility and authority.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reaching out to website owners can help you build valuable relationships within your industry.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">6.\u00a0 Fix broken links\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When a website link is broken, it leads to nowhere. By fixing these broken links and offering your website as a replacement, you can get a backlink (a link from another website to yours), which helps your website <a href=\"https:\/\/www.kinexmedia.com\/blog\/how-to-rank-higher-on-search-engine-result-pages\/\">rank higher in search engine results<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple steps to fix broken links<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a tool to find websites with broken links.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure the broken link is on a topic related to your website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you don&#8217;t have content that fits, create something new.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Now, reach out to the website owner.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Politely contact the website owner and offer your content as a replacement for the broken link.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A backlink from a reputable website can boost your website&#8217;s search engine ranking. More backlinks can lead to more visitors to your website.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7.\u00a0 HARO<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">HARO (Help a Reporter Out) is a valuable tool that can help you acquire high-quality backlinks. You can position yourself as an expert source for the journalists by offering valuable insights in exchange for a link back to your website. The more authority the website has, the more it will be advantageous for you. The high authority journalism publications include Forbes, Business Insider, and The New York Times.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8.\u00a0 Brand Mentions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Brand mentions are really great but what if they don&#8217;t link? That would be all in vain. Even John Mueller said in a <\/span><a href=\"https:\/\/www.buzzstream.com\/blog\/unlinked-mentions\/#2_Evaluate_the_PageSite\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Google Office Hour episode<\/span><\/a><span style=\"font-weight: 400;\">. So, you should really work hard on turning unlinked brand mentions into backlinks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/userp.io\/state-of-backlinks-for-seo\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">uSERP\u2019s 2024 State of Backlinks Report<\/span><\/a><span style=\"font-weight: 400;\">, unlinked mentions are the fourth most commonly used link-building tactic (tied with link insertions and link exchanges).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some simple steps you can use to turn your unlinked brand mentions into backlinks:<\/span><\/p>\n<p>a. Find the mentions. You can simply do it on Google.\u00a0 Just perform a <a href=\"https:\/\/www.kinexmedia.com\/blog\/top-10-operators-to-make-google-search-results-even-more-precise\/\">Google search<\/a> in your brand name, to prevent the results from coming from your own website; go to Google, enter your brand name and search modifier -site.com.<\/p>\n<p><span style=\"font-weight: 400;\">Pro-tip: Set up alerts to be notified when new unlinked brand mentions appear. <\/span><\/p>\n<p>b. Contact the author of the article and ask them to add a link to your website. When reaching out, personalise your email pitch and offer added value.<\/p>\n<h3><span style=\"font-weight: 400;\">9.\u00a0 Local Business Listings<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that <a href=\"https:\/\/www.kinexmedia.com\/blog\/benefits-of-search-optimization-of-local-listing-for-small-businesses\/\">listing your business on popular local<\/a> directories like Google My Business and Yelp can automatically provide backlinks to your website?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s see how that works!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you list your business on <a href=\"https:\/\/www.kinexmedia.com\/local-seo-services\/\">Google My Business<\/a>, you have to provide business information, which also includes your website links. Now that directories are highly indexed by search engines, any link to your website from these will act as a &#8220;backlink.&#8221; This will signal to Google that you are a credible business and significantly boost your rankings in search results.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Start Using White Hat SEO Today!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If seeking long-term online success, then white hat SEO is the key. We can help your <a href=\"https:\/\/www.kinexmedia.com\/blog\/revamping-your-website-optimization-strategy-think-beyond-seo\/\">website organically in the most relevant results and optimize<\/a> your lead funnel. With us, no changing Google algorithms will ever negatively impact your website\u2019s online presence since we only use practices that are ethical and comply with Google\u2019s guidelines.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>White hat Link building is a widely used SEO technique that can help a website rank higher in the search results. Search engines use these links to determine a website&#8217;s relevancy and authority. So, sites with more links are considered superior. Not only this, links also play a key role in helping the users and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":79569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[833],"tags":[528,471,29,529],"class_list":{"0":"post-10361","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"tag-best-link-building-practices","9":"tag-link-building","10":"tag-seo","11":"tag-white-hat-link-building"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/10361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/comments?post=10361"}],"version-history":[{"count":10,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/10361\/revisions"}],"predecessor-version":[{"id":79670,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/posts\/10361\/revisions\/79670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media\/79569"}],"wp:attachment":[{"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/media?parent=10361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/categories?post=10361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kinexmedia.com\/wp-json\/wp\/v2\/tags?post=10361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}