{"id":10205,"date":"2015-04-03T02:06:41","date_gmt":"2015-04-03T06:06:41","guid":{"rendered":"https:\/\/www.kinexmedia.ca\/?p=10205"},"modified":"2024-10-09T07:19:35","modified_gmt":"2024-10-09T11:19:35","slug":"know-how-to-improve-your-website-usability-tests","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/know-how-to-improve-your-website-usability-tests\/","title":{"rendered":"Know How To Improve Your Website Usability Tests"},"content":{"rendered":"

Usability testing helps you see your website through the eyes of your target audience. By observing how real people interact with your site, you can gain valuable insights into their expectations, needs, and pain points. It’s no news that user behaviour and technology trends keep adapting. What once worked for your website might not in the future. That’s why it’s important to regularly test the usability of your website. In this blog post, you will learn how you can effectively improve the usability tests. <\/span><\/p>\n

Types of usability testing<\/b><\/h2>\n

The usability testing method depends on the type of test you want to conduct. Mainly, they fall into these three categories:\u00a0<\/span><\/p>\n

1. Qualitative or quantitative<\/b><\/h3>\n

Qualitative testing focuses on understanding the “why” behind user behaviour. It gathers descriptive data through observation and explores how users feel and think while interacting with your product. Here’s what qualitative testing typically involves:<\/span><\/p>\n

How it\u2019s done?<\/b><\/p>\n

Techniques like interviews, think-aloud protocols, and card-sorting exercises are used. Moderators may be present to guide users and ask open-ended questions to delve deeper into their thought processes and frustrations.<\/span><\/p>\n

What\u2019s in the data received with this method?<\/b><\/p>\n

Qualitative data is rich and detailed, consisting of user quotes, body language observations, and insights into thought patterns.<\/span><\/p>\n

How does it help?<\/b><\/p>\n

It can help uncover underlying usability issues users might not even be aware of. It provides valuable insights into user motivations and thought processes. However, the results are subjective and can vary depending on the moderator and participants chosen.<\/span><\/p>\n

Quantitative testing, on the other hand, focuses on measuring user performance and collecting numerical data. It aims to answer the “what” and “how much” questions. Here’s a breakdown of quantitative usability testing:<\/span><\/p>\n

How it\u2019s carried out?<\/b><\/p>\n

Techniques like clickstream tracking, eye-tracking, and A\/B testing<\/a> are used. These methods collect measurable data on user behaviour without directly asking them questions.<\/span><\/p>\n

What data is received employing this method?<\/b><\/p>\n

Quantitative data consists of numbers and metrics like task completion rates, time spent on tasks, and error rates.<\/span><\/p>\n

Qualitative testing is ideal for early design stages to understand user needs and identify any major usability problems<\/a>. Quantitative testing is valuable for later stages to measure the effectiveness of design changes and identify areas for optimization.<\/span><\/p>\n

In many cases, a combination of both qualitative and quantitative methods can provide the most comprehensive picture of user experience.<\/span><\/p>\n

2. Moderated or unmoderated<\/b><\/h3>\n

Moderated and unmoderated testing are two approaches to conducting usability tests.\u00a0<\/span><\/p>\n

In moderated testing, a facilitator (moderator) guides participants through a set of tasks while observing their interactions with the interface. The moderator can ask clarifying questions, probe for deeper insights, and offer assistance if participants get stuck.<\/span><\/p>\n

In this method participants of your target audience are selected. Then, a test script with tasks is developed that users need to complete. A discussion guide is also prepared with open ended questions. The test is carried out in a controlled environment like a usability tab. The moderator observes the user interactions, records it and asks questions throughout the session.\u00a0<\/span><\/p>\n

In this type of test user comments and frustrations expressed verbally are recorded as data. The data also includes non verbal cues like facial expressions and body language. All this allows for real-time probing and exploration of user behavior.<\/span><\/p>\n

Whereas in unmoderated testing, participants complete the usability test independently, without a moderator present. They receive instructions and tasks through a pre-recorded video or on-screen guidance.<\/span><\/p>\n

The process behind<\/b><\/p>\n

In this method participants are recruited remotely through online platforms. A user friendly test interface with clear instructions and tasks is developed. Participants complete the test on their devices, then data is collected through call recordings, surveys, and built-in testing tools. If you want to check Free SEO tools<\/a> too, Please Check these.<\/span><\/p>\n

With this type of test, the following quantitative data is collected:<\/b><\/p>\n