{"id":10128,"date":"2015-03-20T08:35:54","date_gmt":"2015-03-20T12:35:54","guid":{"rendered":"https:\/\/www.kinexmedia.ca\/?p=10128"},"modified":"2024-01-23T04:27:17","modified_gmt":"2024-01-23T09:27:17","slug":"how-to-increase-website-conversion-rate-with-ab-testing","status":"publish","type":"post","link":"https:\/\/www.kinexmedia.com\/blog\/how-to-increase-website-conversion-rate-with-ab-testing\/","title":{"rendered":"How A\/B Testing in SEO Can Revolutionize Your Conversions?"},"content":{"rendered":"

Have you considered running A\/B tests for your SEO landing pages? Though it’s not as common as A\/B testing in pay-per-click or email marketing, this issue can significantly impact your online presence. We’ll explain A\/B testing for SEO today and discuss its advantages for your website.<\/span><\/p>\n

More Traffic vs. More Conversions<\/span><\/h2>\n

\"what-real-goal-of-ab-testing\"<\/p>\n

Let’s get one thing straight \u2013 we’re not talking about testing different versions of SEO-optimized content<\/a> to see which one gets more clicks. We\u2019re basically trying to figure out which version converts better for specific goal.<\/span><\/p>\n

Assume: You’re adjusting a product page to get more sales. It’s not just about appearing on search engines; the real goal is to turn visitors into buyers at the checkout.<\/span><\/p>\n

How Does SEO A\/B Testing Help?<\/span><\/h2>\n

SEO A\/B testing is like having a sneak peek into how your audience behaves. It removes biases and opinions, letting you make decisions based on real data.<\/span><\/p>\n

For instance,\u00a0<\/span><\/p>\n

Change the color of your call-to-action button from green to red. If conversions spike, you know the green button wasn’t cutting it. It’s about letting the audience’s actions speak louder than any guesswork.<\/span><\/p>\n

\"how-does-ab-testing-works\"<\/p>\n

Let’s say you’re testing product page visuals \u2013 one set with stock photos and another with staged photos of the product in action. The results will tell you which resonates better with your audience.<\/span><\/p>\n

These insights aren’t just for one page. You can apply them across your website, refining and optimizing content and elements. The endgame? More organic traffic, better visibility, and improved conversions.<\/span><\/p>\n

A\/B Testing Can Also Help You<\/span><\/h2>\n