Background
& Objective
Digital First Brand
Hamilton’s Theatricals is a 60 year old Canadian Dance, Figure Skating, Gymnastics & Teamwear apparel company.
Website was very stagnant and was facing issues when it comes to revenue increasing, scalability and the platform was limited in terms of support to expand globally.
With a goal to grow their business, Hamiltons was hamstrung by an ecommerce system that was unreliable and unsuited to international expansion. With Shopify Plus, the brand got the reliability they needed to confidently launch sales and drive traffic while also providing them with the tools they needed to embark on an international expansion.
Hamilton’s partnered with Kinex Media to achieve their expansion Goals- Change
Technology
Partner
Shopify Plus
Industry
Fashion and Apparel
Previous
Platform
Magento
Products
Shopify Plus, Shopify Script
Editor
Use Case
Apps and Integrations, Tier Pricing, International Expansion, Global Commerce, Growth and Scale, Migration, Speed to Launch
Problem Solution
Custom Design
We crafted a bespoke design for Hamilton’s Theatrical, achieving a premium, modern aesthetic with a consistent and user-friendly interface. This tailored approach ensures an engaging and seamless experience for all visitors. Also the products are showcased in a 360 degree view.
Different Landing Pages
We developed distinct landing pages for each product category, enhancing the user experience and driving higher conversion rates. This strategic segmentation allows for more targeted marketing and streamlined customer journeys.
+ Tier Pricing
The website features tiered pricing to accommodate different purchasing needs, offering discounted rates for bulk buyers while maintaining competitive prices for individual shoppers. This pricing strategy ensures flexibility and value for all customer segments.
B2B Features
We implemented different B2B features such as B2B Pricing and Bulk ordering when businesses are ordering in bulk. Corporate accounts for businesses to register and buy as a business to get good pricing.
Custom Sizing
Custom sizing feature to order similar products with different sizes.
Design Your Own Tool
The design tool to design clothing as you need.
ERP Integrations
ERP integrations for inventory management.
Design
Technologies
Growth Curve
213%
Organic Revenue
Growth
127%
Increase in
Conversion
Rate
270%
Y2Y Growth